The Coast Installation Wins NYCxDesign Award

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Either / Or

Congratulations to Paul Chan, founder of The Coast, on his award-winning presentation at Collective Concept. Either / Or  won in the "made in the boroughs" category at the NYCxDesign Awards produced by Interior Design

The Coast showed a mischievous yet austere lighting series composed of three lamps for nightstands, tables and floors. An ensemble of silver translucent fabrics, dark fresco paint, and forged French oak flooring from The Hudson Company coalesced as an immersive backdrop for the light series.

The Coast is an architecture and design studio that creates buildings, environments and objects. With a profound belief in unexpected connections between forms, functions, materials and cultures, its projects are characterized by a genuine curiosity, always expansive, never limiting, to explore the in-between. We are pleased to have collaborated with Paul and The Coast.

Sponsors
Pure & Original
The Hudson Company

Join Us For Sitting Still, May 11 - 24

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Join Us for Sitting Still May 11 -24 

We are excited to announce Sitting Still, a field study curated by designer Brad Ford of Field + Supply. This very special in-showroom exhibition will celebrate the age-old 'art of the chair' from May 11 - 24 at The Hudson Company Showroom and will be open to the public during the showroom's normal opening hours.

Celebrating The Art Of The Chair

Sitting Still will feature iconic chair designs by George Nakashima, Finn Juhl, Jim Zivic, Fern, Michael Robbins, PP Mobler, Overgaard & Dyrman, Furniture Marolles, Coil + Drift, Sawkille, Regeneration, Weinberg Modern, Rayon Roskar, David Ebner, BDDW, Fort Standard, Egg Collective, Asher Israelow, O&G, and Materia Designs.

A few thoughts from the exhibition curator, Brad Ford

"The concept for Sitting Still is all about slowing down - specifically during the crazy month of May when there are so many things happening. Despite all the incredible things that have been done with design over the years, the chair is still probably the most relevant piece of furniture in the home, the office, the kitchen, and the public space. For the special exhibition inside The Hudson Company's 20th Street showroom, we plan to bring together twenty beautifully handcrafted chairs from various eras that represent a continuity of basic purpose despite the ever-changing tide of taste, trend, and technology."

About The Event Curator 

Brad Ford is an interior designer based in New York City. With a highly edited vision and a strong hand, Brad has developed a spare, modern aesthetic with a warm soul. Originally from Russellville, Arkansas, he moved to Manhattan 22 years ago and established his own firm Brad Ford ID in 1998 with an emphasis on residential spaces. Clean lines and simple but well-crafted furnishings, with an attention to texture and the highest quality materials are Brad Ford ID essentials. “We create environments that complement and suit the lifestyle and personality of the client. Whether the room is formal or casual, traditional or modern, accessibility and comfort are a must." Brad is also the founder of the annual Field + Supply: A Modern Makers Craft Fair. 

More event Details To Come

Stay tuned to this blog and follow The Hudson Company on Instagram for the latest news about this special, limited engagement event.

Inspired By: LAND

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  LAND artists and designers Caleb Owen Everitt and Ryan Rhodes.

LAND artists and designers Caleb Owen Everitt and Ryan Rhodes.

LAND: Transcending Style and time

Austin, Texas based design studio LAND is a hard act to categorize.

A team that clearly thrives on rethinking what it means to be a 'designer' in the 21st century, LAND creates a unique body of work in a wide variety of medias - from hand-drawn graphics, to linocut prints, to textiles and metalwork, brand campaigns for both digital and print, and, now, LAND even has their own line of limited-edition clothing.

In their own words, LAND is, "[A] house of art, design and thought: a collaboration between American artists and designers, Caleb Owen Everitt and Ryan Rhodes. Through an exploration of typography, iconography, and arrangement of materials, we demonstrate a way of working that transcends a style or time with regard to the art of communication."

Honesty through Imperfection

What inspires us most about this dynamic design duo is their collaborative process and their strong emphasis on how the imperfections of handmade art can bring an honesty and originality to modern graphic design and branding.

Caleb and Ryan have described art as the main source of their inspiration, with their 'sweet spot' being the process of blurring art with design to bring 'feeling' into each of their projects.  When asked about the difference between 'art' and 'design,' the LAND creatives have developed an answer that is both simple and profound, 'art is selfish, design is accommodating.' 

Reclaiming The Past, Always Moving Forward

In an interview with Urban Outfitters, LAND described their process of looking to the past for inspiration in their work: "Most of the type we create is hand done or inspired by historical typography. From old books and signs to hobo scribbles, type that was created by a hand or a machine just feels better than a more modern, digital font. It's more fun to create something custom, or that feels like it came from a real place before you and I were born and will be here after we're dead."

Past LAND Clients Include: Ace Hotel, Deus Ex Machina, Falcon Motorcycles, Levi's, Monster Children, Nike, Patagonia, Poler, Stag Provisions, West America, Woolrich. You can see a longer list here.

Special thanks to LAND for the use of their imagery. All art and design work is the (C) property of www.workbyland.com. Used here with permission.

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  At work in the LAND Studio.  Photo by Chelsea Fullerton  for Urban Outfitters.

At work in the LAND Studio. Photo by Chelsea Fullerton for Urban Outfitters.

  At work in the LAND studio, Austin, Texas.  Photo by Bill Sallans.

At work in the LAND studio, Austin, Texas. Photo by Bill Sallans.

  At work in the LAND studio, Austin, Texas.  Photo by Bill Sallans.

At work in the LAND studio, Austin, Texas. Photo by Bill Sallans.

  Taking a break in the LAND studio, Austin, Texas.  Photo by Bill Sallans.

Taking a break in the LAND studio, Austin, Texas. Photo by Bill Sallans.

Inspired By: Plethora Magazine

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We wanted to highlight the natural beauty and tactility of print by using a format that allowed the craftsmanship to shine trough on an excessive level. Ultimately, we created this kind of otherworldly giant…an object that no one would know exactly what to do with.
  'Anima Mundi:' the latest issues of large format (70cm by 50cm), bi-annual   Plethora Magazine  , created and published by  Peter Steffensen and Benjamin Wernery.

'Anima Mundi:' the latest issues of large format (70cm by 50cm), bi-annual Plethora Magazine, created and published by  Peter Steffensen and Benjamin Wernery.

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An otherworldly Giant

Plethora Magazine is an independent, biannual publication founded in Copenhagen which challenges the bounds of the conventional magazine format — conceptually as well as physically (each page has poster dimensions, 50cm x 70cm). 

Skillfully printed by the monks of a Hindu temple, Plethora Magazine is unlike any other magazine on the planet: no noise, no ads and no logos, just 52 pages of poster-size visual indulgence and tales from the life less ordinary, presented in a careful blend of quirky archive material, wondrous art prints and contemporary artist features.

What inspires us most about Plethora, is how editor Peter Steffensen and art director Benjamin Wernery are curating such a fascinating variety of content - much of it reclaimed from historical ideas, technology, and imagery - to make something entirely new. 

Here are the highlights from our conversation with Peter Steffensen.

First off, tell us about the creative / professional journey that led you to Plethora?

I come from a background in philosophy and so, in  many ways, Plethora is a natural bridge for me between the academic world and the art scene. With Plethora, we are trying to shift the boundaries between the two fields and create a new context for both, essentially blurring the lines between fiction, myth, and science - which I think is an essential aspect of art. 

Was there one main idea that led to creating an oversized magazine now, in the digital age?

Yes, in fact. As you probably know, not that long ago, most magazines published a digital version to supplement their print publication. But now, that relationship has been been inverted. So, the aim for us was to turn all the inherent and presumed 'flaws of print' upside down and then amplify and refine them to a degree were they became attributes, specifically those qualities that are impossible to digitize.

Basically, we wanted to highlight the natural beauty and tactility of print by using a format that allowed the craftsmanship to shine trough on an excessive level. Ultimately, we created this kind of otherworldly giant…an object that no one would know exactly what to do with.

Why did you believe that bigger was better?

Well, we wanted to craft a very particular reading experience. The magazine's size naturally slows down the consumption of content.  Plethora Magazine is designed to actively involve the body so as to change the way we experience the content and then, hopefully, open up a space for reflection.

What we've observed is that the magazine's size does, in fact,  help people to both slow down and become quieter as they flip through and examine the pages - which is one of the hardest things for any of us to achieve these days.

Without giving away any trade secrets, what can you tell us about the printing process?

We are fortunate to work with very skillful printers here in Denmark called Narayana Ashrama Press, which is both a Hindu temple and a high end off-set printers. It’s truly a wonderful place and so, when we print, we actually move in and stay at their guest house during the whole process. This lends a much needed air on calm to an otherwise decision-intensive and hectic process. Don’t think we could make Plethora anywhere else.

what would you say is the 'red thread' that connects the themes of all six issues of Plethora to date? 

We work from a vast and ever-evolving archive of images and subject matter that we have compiled over the years (the crossroads between art and science is definitely a preferred territory for us). And these items make up the reservoir from which we can shape and slowly built a theme for each issue. Honestly,  the themes for some  editions can be years in the making. 

Ultimately, the trick is to create subtle intersections between a variety of narratives in order to bring about the element of wonder, which is essential to Plethora.  We want to create a experience where layers of meaning are endlessly unfolding, so there are new connections being made each time you open an issue. 

What's been the biggest challenge in bringing Plethora out into the world?

Almost from day one we’ve had to carve out our own niche within the world of magazine distribution. Also because it’s such a hybrid between a curated print collection, an object d’art, and a conventional magazine. So seeking out the appropriate platforms and outlets for the magazine has probably been the biggest challenge.

Do you have a favorite feature from the first six issue of Plethora?

Once in a while we manage to stumble on a real gem. And if I was to pick one out of the lot, it would probably have to be the feature on the Selknam tribe of Terra del Fuego (also called the Hain people), from our first issue (see below).

During the long preparation for issue one, we ran across these amazing black and white images of a now extinct tribal culture. They were all wearing these strange tribal masks and their bodies were totally painted and they were standing out in the snow. The whole scene was like something out of a strange and grotesque avant-garde theater productions. 

When we researched the Hain we discovered an incredible and elaborate mythology behind the initiation ritual - more complex than any greek tragedy. 

As it turned out the image we found were taken by a German priest and anthropologist who visited Patagonia in 1923 and who happened to witness and document,  the last ever initiation rite of the Selknam tribe. The entire tribe were murdered by settlers not long after the priest's visit.

So this story just had it all - fierce drama, mystery, forgotten meaning, archetypical signs and symbols - an ancient, universal narrative somehow. Working with this story really helped set the tone and standard for how we choose our features ever since.

What can you tell us about the impact Plethora is having around the world?

Only when an issue of Plethora is exhibited and unfolded in three dimensional space, can the potential of the magazine truly comes across, and the quality of the print can be best appreciated. 

So, from the very beginning we have prioritized traveling exhibitions abroad to show the diversity of our editions and to create experiences for a foreign audience that would have a real impact. And it gives us the opportunity to meet with our collectors in person, which I think is very important for our kind of product.

How would you say that ideas and artifacts, of the past inspire you to create and innovate?

I really appreciate the different traditional crafts that we encounter on our journeys. Especially in Asia, where the artisans have a very different approach to time and craft than we have here in Scandinavia. All in all, I like most esoteric things drenched in mystery and symbols. And much of the work we do on Plethora Magazine is actually one long semiotic journey to extract the meaning behind these.

So, for now, I definitely feel that I'm in the right line of work.

Learn more and shop at www.plethoramag.com

  The  Selknam tribe of Terra del Fuego  from the first issue of  Plethora Magazine .

The Selknam tribe of Terra del Fuego from the first issue of Plethora Magazine.

  Peter Steffensen, Editor In Chief (pictured at right) and Art Director  Benjamin Wernery of  Plethora Magazine.

Peter Steffensen, Editor In Chief (pictured at right) and Art Director  Benjamin Wernery of Plethora Magazine.

The aim for us was to turn all the inherent and presumed ‘flaws of print’ upside down and then amplify and refine them to a degree were they became attributes, specifically those qualities that are impossible to digitize.
— Editor-In-Chief, Peter Steffensen
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Join us for Field + Supply 2017 At The Hutton Brickyards in Kingston, NY

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Field + Supply, October 6-8, 2017

We are now less than a week away from one of our favorite annual design events: Field + Supply Modern Makers Fair founded by designer Brad Ford.

Join us this weekend Oct 6-8, at The Hutton Brickyards for a one-of-a-kind gathering of artists, makers, designers, and craft food exhibitors. Exhibitors for at this year's F+S include: Dzierlenga FurnitureJ.M. Szymanski Interiors, Michele Quan, Jim Zivic, Borough Furnace, Made By Hand-Jon Giswold, Fayce Textiles, Adler & Co., and many many others.

Learn more about Field + Supply and book your tickets here.


From The Archives: The Hudson Company Stage for Field + Supply 2016

While we wait to reveal this year's The Hudson Company + Field + Supply 2017 events stage design, we invite you to dive into the archives to see our how last year's stage collaboration with designer Brad Ford came to life. 

Stay tuned to this blog and to our Instagram Feed for the reveal of this year's Field + Supply stage...

Inspired By: Selina van der Geest of NL-GB

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The Reclaimed Brown Board Paneling we used on the outside of our house immediately adds a sense of history and character.
— Selina van der Geest
  Selina van der Geest of NL-GB, p hoto by Venetia Dearden

Selina van der Geest of NL-GB, photo by Venetia Dearden

Introducing Selina van der Geest

Interior designer Selina van der Geest moved to New York from London in 2000. Since coming to America, Selina has worked in the art and decorating business and has now opened her own eclectic showroom near Millbrook, NY, 90 miles north of New York City.

After building her own house in Milan, New York, Selina was inundated with requests to add her unique style and organizational skills to projects for private clients. It has been a natural progression to continue the decorating business she started back in England, bringing a relaxed European feeling to her clients’ houses. She believes in working organically, reflecting in her designs and colors, the natural surroundings of the property she is transforming.

Earlier this year, we sat down with Selina to discuss her work.

Tell us a bit about how your time training in Europe prepared you for the work you do today?

Well, I studied history and art history which gave me a great background for my work in interior design.  I was lucky to combine both fields working for Colnaghi, the old master art gallery in London, designing stands and galleries as well as working with important art works. It was there that I learned woodworking and curtain making, thus giving me a very hands on approach to my work. The European aesthetic is different and has certainly continues to influence my work here in the States.

How did you choose Upstate, New York as the base for your home and business?  

My husband, who is Dutch, bought a house Upstate in 1983, when he first came to America.  I moved to New York from London in 2000 and since I share his love for the area, we purchased land in 2002 and decided to build a house. As soon as we finished the house, I was asked to help with other projects and so my work Upstate evolved.

what is the red thread that connects all of your design interests?

I am very inspired by nature and the environment around me, whether Upstate or on my travels. I often  incorporate natural elements into my designs.  Bottom line, I strive to create original homes and furniture for my clients and that's what drives me creatively.

What can you tell us about the design process for your own home in Milan, NY?

Before even buying the land, we bought an early 17th Century Louis XIII mantle in Bordeaux, France when we were there for a wedding.  Then, we designed the house around this and a pair of antique Chinese doors.  Coming from homes built of stone in England, I wanted to achieve the same sense of history and character in our new home Milan.

The Reclaimed Brown Board Paneling we used on the outside of our house, immediately adds a sense of history and character.  I stained the cut edge of all the batons, so we didn’t have fresh cuts showing.  It also has the advantage of requiring less maintenance.

Inside we have a large open room featuring Reclaimed Hudson Company Beams, which, along with the Bordeaux mantlepiece, give a very European character to the house.  On the floors we used wide white oak boards, which we left untreated so they could develop a patina over time.  The result is a home which feels very settled, relaxed and natural.

What were some of the key design goals for your new home?

We love cooking so wanted to have a big open space that would allow us to cook while also enjoying the fire and the living area.  You enter through a mudroom with the large Chinese doors creating a welcoming opening into the great room and a view through the French doors to the pool beyond. We often have our family and guests staying and having separate bedroom wings and a guest apartment help to give us all space, but a wonderful place to congregate.

We built the house in seven months and it was certainly an advantage to be on site daily. I spent many days shoveling snow or helping the framer when someone didn’t show up and nothing was delayed waiting for decisions.  I also insist on a clean and tidy job site, believing that a messy environment encourages sloppy work.

What's next for Selina van der Geest?

I am working on a new house being built in Sharon, CT for a client whose apartment I designed in the city. We’re combining a traditional stone farmhouse with painted barn buildings, a stone potting shed and an English green house. The goal is for the house to feel as if it’s been there for hundreds of years and has evolved over time.  Likewise, my goal is for the interior is to feel as if it’s been collected over the years, with interesting accents, textures and natural colors.

Lastly, how would you describe your experience working with The Hudson Company?

The Hudson Company have a wonderful selection of materials and a great aesthetic. From the sampling process to selection, they have listened and understood what we are after. Whether its a small order of individual planks and beams or a bigger order of  pre-finished wood floors, The Hudson Company has  always provided us with quality, professional services.

Visit NLGB.com to learn more about Selina's work.

Learn more about Reclaimed Hand Hewn Beams here and Reclaimed Brown Board Paneling here.

Below is a sampling of more interiors by Selina, with photos by Jane Beiles for The New York Times.

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The Hudson Company have a wonderful selection of materials and a great aesthetic. From the sampling process to selection, they have listened and understood what we are after.
— selina van der geest
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Setting The Stage: The Hudson Company + Field & Supply 2016

In designing the stage, I was inspired by artist Donald Judd. I wanted to create a simple form that complimented the materials (White Oak) but didn’t distract from the natural surroundings.
— Designer Brad Ford
  Donald Judd, Untitled sketch, 1967, Graphite on paper. (C) Judd Foundation.

Donald Judd, Untitled sketch, 1967, Graphite on paper. (C) Judd Foundation.

  Donald Judd, Untitled Works in Concrete: Chinati Foundation, Marfa, Texas,   1984.

Donald Judd, Untitled Works in Concrete: Chinati Foundation, Marfa, Texas, 1984.

  Finished Field + Supply stage, designed by Brad Ford and built with Hudson Company White Oak planking.

Finished Field + Supply stage, designed by Brad Ford and built with Hudson Company White Oak planking.

Setting The Stage at Field + Supply 2016

This October, The Hudson Company was proud to be a partner of Field + Supply, an event led by New York based designer Brad Ford. Over the past three years, this multi-day experience has grown to include bespoke furniture, ceramics, and textiles. And for this year's Field + Supply event, The Hudson Company partnered with Brad Ford to create a temporary stage for the weekend's lineup of musical performances.

Inspiration and Construction

According to Ford, the inspiration for the event's all wood stage actually came from sculptor Donald Judd, well known for his work in concrete, "In designing the stage, I was inspired by artist Donald Judd. I wanted to create a simple form that complimented the materials (White Oak) but didn't distract from the natural surroundings." Andrew Phillips of The Hudson Company points out that, "from a builder's perspective, Brad's design is extremely clean, uncluttered in detail, and understated. Simplicity in design is easy to conceptualize but always more difficult to execute."

When it came time to bring Ford’s design to life, the stage's structure was first built on site at The Hudson Company in Pine Plains, NY so that materials could be custom cut and fit to the stage's exact dimensions. Because the stage was going to be a relatively large, temporary structure, it had to be easy to build, assemble and dismantle in a short time. The stage's design called for The Hudson Company’s Center Cut White Oak to 'wrap' the stage surfaces completely, thus creating the solid mass that inspired Ford. Once the stage had been mocked up in Pine Plains and the cladding cut to fit, it was then disassembled, transported, and reassembled at the Field + Supply event site, Hasbrouk House in Stoneridge, NY.

A Quiet But IMpactful Statement

Looking back on the 2016 Field + Supply event, Ford is overwhelmed with the overall experience, "This year's Field + Supply was by far my favorite. The lush, open setting was idyllic, the crisp fall weather was perfect, and I think we had the best group of vendors to date. But one of this year's highlights was definitely the live music with The Hudson Company's stage serving as the backdrop. I think the stage made a quiet but impactful statement, which is a philosophy I share and admire in The Hudson Company."

From the beginning, this one-of-a-kind stage was meant to be temporary, built solely for this year's Field + Supply event. But, in fact, it looks like our little stage will live on and be used for future events at the Hasbrouck House.

Learn more about Hudson Company Center Cut White Oak wood surfaces.

Learn more about designer Brad Ford and Field & Supply.

  The stage structure being mocked up at The Hudson Company Mill in Pine Plains, NY.

The stage structure being mocked up at The Hudson Company Mill in Pine Plains, NY.

  Onsite stage build at Hasbrouk House, Stone Ridge, NY.

Onsite stage build at Hasbrouk House, Stone Ridge, NY.

From a builder’s point of view, Brad [Ford]’s design is extremely clean, uncluttered in detail, and understated. Simplicity in design is easy to conceptualize but always more difficult to pull-off.
— Andrew Phillips, The Hudson Company
  Hudson Company Center Cut White Oak planking in detail.

Hudson Company Center Cut White Oak planking in detail.

  The finished stage in action during Field + Supply 2016.

The finished stage in action during Field + Supply 2016.

The Hudson Company + Ashley Seil Smith

  New York based artist Ashley Seil Smith

New York based artist Ashley Seil Smith

I like the warmth and texture inherent in the Reclaimed Heart Pine flooring, there’s a lot of character and line variation within the grain, which I think complements the line work in my drawings.
— Ashley Seil Smith
  The artist at work.

The artist at work.

The Hudson Company + Ashley Seil Smith

Ashley Seil Smith is an artist based in Manhattan, New York with a studio in the lower Hudson Valley.  She has a background in cultural anthropology but earned an MFA in Illustration as Visual Essay from the School of Visual Arts.  In 2012 she cofounded The Period Store and eventually sold it in 2015 to focus on editorial illustration, fine art, and teaching. Ashley's commercial clients include Google, Case Agency, Forbes, Oyster Books, Isthmus, and various academic journals and nonprofits. The artist lives, and often works, in Manhattan, but escapes to the Hudson River and her studio near Bear Mountain whenever she can. In addition to freelance, commissioned, and fine art work, Ashley teaches art to a variety of ages around Manhattan with Scribble Art Workshop.

The Hudson Company first discovered Ashley's work via her inspiring Instagram feed which is, like her work, full of whimsical observations of both the natural and built environments. It would be easy to peruse Ashley's work - particularly her pen and ink drawings and ethnographic prints - and see it as simplistic. But we think that it is precisely this deceptive simplicity that is so intriguing about Ashley's work. In our opinion, there is a timeless, reflective beauty in her (often small scale) drawings as well as an exotic mystique to her prints and graphic design work.

This summer we reached out to Ashley and asked her to allow us into her creative process. Along with the insights below, Ashley was also kind enough to create a custom mood board for us, using Reclaimed Heart Pine [Original Face] as her backdrop. 

5 Questions with Artist Ashley Seil Smith

Tell us about the tools that you've included in your mood board, what's their origin story? 

I enjoy collecting older tools that can actually be used in my art practice.  Some of them were picked up at antique stores across the United States (particularly along the Hudson River Valley, where my studio is), others I inherited from my grandma, who dabbled in art and was a wildly creative person.  A lot of older tools were designed beautifully, simply, and with quality material, so using them is an esthetic and practical as well.  My rulers are my favorite tools - natural material with interesting designs and stories to tell.

How do you use mood boards in your work? What role do they play in your creative process?

Mood boards keep things concise - I believe "good" mood boards have some parameters - a limit on how much you can add, so it forces you to think through what really inspires you and why.  So much of creativity is about making decisions, and a mood board helps you identify specific things you like or aim for in your own work.

I always keep a small collection of images on a folder in my desktop, and these act as a general mood board for my work, which spans across many mediums.  They are images that I truly love and that inspire me in some way, whether it's the color palette, technique, concept, or the way the image makes me feel.  I go through my little desktop mood board about once a month and always end up editing something out and adding other things that I like better.

There are so many places to go for inspiration these days, where do you go to get inspired?

I like going to places that set my aesthetic standard pretty high, and since I live in Manhattan, I have the opportunity to visit museums fairly often - the Met, MoMA, or Museum of Natural History are some favorites.  If an art exhibit inspires me I always buy the exhibit catalogue, so I have a nice collection of art books started and I refer to them when I'm in a rut.

Other than museums, I also turn to creative sources I trust, like The Great Discontent, and I see a lot of wonderful work on Instagram and Pinterest.  Pinterest, in particular, is great when I'm doing initial research for a project.  And, like many artists, I find a great deal of inspiration in nature. If I'm not working, I'm likely walking outside with my dogs or out for a trail run or hike around Inwood Hill Park.

What can you tell us about the drawing you included in your mood board: was that an original for this mood board or something you created separately? 

This particular ink drawing was done at the beginning of the year and was inspired by Yosemite National Park. I find myself drawing a lot of scenes from places I love or that inspire me. As you can tell, I enjoy the simplicity of pen and ink as well, it's a simple medium that's good for travel, so a lot of my ink drawings are done on location.

Why did you chose this particular Hudson Company flooring as the background for mood board?

I like the warmth and texture inherent in the Reclaimed Heart Pine flooring, there's a lot of character and line variation within the grain, which I think complements the line work in my drawings. I'm a big fan of Hudson Company flooring - you manage to cover all parts of the spectrum, from rustic to modern to classic and beyond.  Natural textures paired with modern design inspire me, which is one of the reasons I started following Hudson Company on various social medium platforms. 

You can learn more about Ashley's work on her website and you can follow her creative journey on Instagram. All above photos are taken from Ashley's website or Instagram feed. All mood board photos by Gentl and Hyers

Learn more about Reclaimed Heart Pine [Original Face] here. 

  Mood board by Ashley Seil Smith for The Hudson Company

Mood board by Ashley Seil Smith for The Hudson Company

The Hudson Company + Amanda Jane Jones

 Define Magazine,  founded by designer Amanda Jane Jones

Define Magazine, founded by designer Amanda Jane Jones

Define came out of what felt like a need. There were so many artists that I collaborate with who talked about wanting more opportunities to create work just for the sake of creating.
— Amanda Jane Jones
  The designer at home.

The designer at home.

  A peak inside  Define Magazine.

A peak inside Define Magazine.

The Hudson Company + Amanda Jane Jones

Amanda Jane Jones is a award-winning, freelance graphic designer and art director based in Chicago, IL but currently living with her family in Geneva, Switzerland. During her career, Amanda has collaborated with a variety of creative brands, including VSCO, Solly Baby, Kinfolk Magazine (as co-founder), and Artifact Uprising. Amanda's current passion project is the elegant new creative quarterly, Define Magazine.

When we asked Amanda to create a custom mood board for our ongoing series of creative collaborations, we knew it would be be a gorgeous, minimalist's meditation on color and simplicity. In this, we certainly weren't disappointed. But it's the story behind the items that Amanda chose to feature in her mood board that are especially fascinating: photos of her children, Pantone color swatches, and skipping stones from the shores of Lake Michigan.

Here is the story behind Amanda's lovely mood board for The Hudson Company...

5 Questions with Amanda Jane Jones

Tell us about the items included in your mood board, what's their origin story? Why did you select them for this mood board?

I'm always looking for calming influences in my life and strive for my home to be minimal, quiet, simple and calming. And since we live just a quick walk away from Lake Michigan (where I vacationed as a child with my family) I often take my children there throughout the year. The colors of the lake have always inspired me. Every time I visit the lake, I come home with at least one rock that we keep in jars on our bookshelves. The homes along Lake Michigan - especially in the Glen Arbor area - have always inspired me as well, with their white-washed wood exteriors. The Lake brings back peaceful, happy, calm memories. If the kids (or I) are ever grumpy or in a slump of some sort, the Lake is the first place we visit - the wind coming off of Lake Michigan seems to cure all. 

How do you use mood boards in your professional work? What role do they play in your creative process?

I utilize a lot of mood boards in my work. It's a huge part of my design process. I start with brainstorming, looking through my collection of books to get ideas. I also have an inspiration wall at home that I love to cover with ephemera I've collected from my travels or received from friends.

Tell us about your inspiration for Define Magazine: where did the concept come from and what inspired you to create this publication?

Define came out of what felt like a need. There were so many artists that I collaborate with who talked about wanting more opportunities to create work just for the sake of creating. It's hard to make time for personal work amid the day to day of creating for clients - so it was born out of an idea to create a space for artists to feel free to create for the sake of creating.

From my own experience, I know that artists hunger to work on projects uninhibited by the client filter and we jump at a chance to collaborate with other artists on a global scale—to make something beautiful and thought-provoking. The basis of Define is simple: each issue focuses on a single word defined by a unique set of artists through various mediums. 

So far it's been exciting to see artists explore the same theme through different perspectives. We hope it's a magazine that resonates with both artists and art lovers, so that we are able to accumulate a collection of definitions that create a beautiful anthology to be enjoyed and re-defined for years to come

Are there specific places that you turn when you need fresh ideas or inspiration? Particular books, other creative people, blogs, etc.?

When I'm in a design slump, I always go for a walk. Fresh air is always a quick fix. Also, books - both old and new. I don't think you can ever have too many books. Oh, and I love Maira Kalman - she's an endless inspiration to me.

Why did you chose this particular Hudson Company flooring as the background for mood board?

With Select Harvest Ash [Neva Finish], I love how white it is - the color is just perfect. Again, there's something calming about this kind of floor and so I'm naturally drawn to the tone and fell of Neva. At home, we recently painted our kitchen floor white and I love how it's brightened our space.

You can learn more about Amanda Jane's work on her website and you will certainly want to follow her on Instagram as well. Here you can learn more about Define Magazine. All mood board photos by Gentl and Hyers

Learn more about Select Harvest [Neva Finish] here

  Custom mood board by designer Amanda Jane Jones for The Hudson Company, featuring  Select Harvest Ash [Neva Finish] flooring.

Custom mood board by designer Amanda Jane Jones for The Hudson Company, featuring Select Harvest Ash [Neva Finish] flooring.

Inspired By: Installation Artist Pernille Snedker Hansen

  All photos taken from  www.snedkerstudio.dk.

All photos taken from www.snedkerstudio.dk.

 

Partly calculation, partly chance: The Evolution of Formation

It's not every day that we stumble upon an artist or maker doing something truly innovative with wood flooring, but when we discovered the work of Copenhagen-based artist and craftswoman Pernille Snedker Hansen - we were totally floored.

The founder of Snedker Studio, Pernille specializes in custom, handcrafted wood surfaces and commissioned artworks. Her current work is defined by the use of colorful patterns and organic forms applied to both paper and wood flooring. By combining the random with the intentional - her work is at once whimsical and structured.

One admirer has described Pernille's work as, "immersive artworks" and we have to agree - by replicating the fluid, asymmetrical aesthetics of nature and combining those forms with the careful human touch of the artisan, Ms. Snedker Hansen is creating works that are both singular and inspiring. 

Another perspective on the artist's work, from her own website:

"In search of visual phenomena in nature like structures of wood, grain, patterns of growth, Pernille Snedker Hansen sets out to experiment with techniques to imitate and magnify nature. Organic processes become scripts for the artist’s movements with her tools: water, numerous small bottles filled with various colors, wood, paper and a careful choice of colour combinations; combing through materialised occurrences like a colour drop spreading in the water basin, pushed away from its inner circle to the edge by the next drop falling into it. What happens is partly calculation, partly chance, loosing the artist’ hold on the process but at the same time being incredible aware and highly concentrated on the evolution of formation."

Our team is always on the lookout for creative makers who are pushing the boundary of what's possible in wood flooring design and Ms. Snedker Hansen certainly fits that description. We're especially smitten with her Refraction and Arch flooring installations. And while we can't wait to see what this inspiring artists comes up with next, there's plenty of Pernille's work out there to admire. Trust us, you want to dive into the full spectrum of her impressive and chromatic body of work.

You can learn more about Pernille at her official website and follow her inspiring posts on Instagram. All photos taken from www.snedkerstudio.dk.

  The artist at work in her Copenhagen studio.

The artist at work in her Copenhagen studio.

  All photos taken from  www.snedkerstudio.dk.

All photos taken from www.snedkerstudio.dk.