The Hudson Company + FAIR for Collective Design 2017

For the 2017 Collective Design Fair, The Hudson Company was proud to collaborate with designer Brad Ford and FAIR.

For FAIR's Collective Design installation, we provided a custom milled floor made from unfinished 2 5/8" Reclaimed Oak, New Face. The flooring material was reclaimed by The Hudson Company from a Pennsylvania dairy barn and re-milled at our Pine Plains, NY mill.

About FAIR: In October 2014, Interior Designer Brad Ford organized a modern makers craft fair in upstate New York called Field + Supply. The focus was on modern, elevated craftsmanship showcasing artisans from the Hudson Valley area as well as makers who work in New York City and Brooklyn. FAIR is an extension of that concept and is now a permanent showroom at the New York Design Center.

About Collective Design: Collective Design brings together creative voices from around the world in a lively, essential discourse on modern and contemporary design and art. Based in New York City and active in the arts community throughout the year, Collective Design presents engaging conversations and educational programs to foster dialogue, encourage the exchange of ideas, and build a growing audience for collectible design and art. 

Learn more about Hudson Company Reclaimed Oak, New Face flooring.

Inspired By: Erin Reitz of The Commons

Photo by Kirk Chambers of Brothers & Craft.

Photo by Kirk Chambers of Brothers & Craft.

Introducing The Commons

The Commons is a design team focused on creating modern craft objects  that enrich the lives of both the user and the maker.  The Commons co-owners Erin Reitz and Kerry Clark Speake have over 40 combined years in the fashion and design industry and in 2013, they launched The Commons as a destination to feature their own designs including glass, ceramics and wood objects as well as a curated selection of American made goods for the home.

This Spring, The Hudson Company reached out to our friend and The Commons co-founder Erin Reitz to discuss her professional journey, design process, inspiration, and the hypnotic calm of her adopted home, Charleston, SC.

THC: Can you briefly describe your professional background and journey?

ER: I began my career in the fashion industry, way back in 2001.  I was an intern at Nanette Lepore and that's where I really fell in love with design.  I was enchanted by the way the design team collaborated and then produced the clothing right there in NYC. After that, I designed for many companies in NYC and on the West coast. Unfortunately, during that same time, I was seeing more and more production and sampling processes moved overseas. I got to the point where I was traveling to Asia four times a year to review prototypes and check in on production, and I started to see some things that didn’t sit well with my moral compass.

THC: So, what then?

ER: So, I left the fashion industry and decided to start The Commons with my business partner Kerry Clark Speake. Our goal was simple (in theory): we wanted to sell hand crafted goods made right here in America.

After a year of opening The Commons shop, I realized that I missed the design process very much. So, I connected with STARworks NC, a non-profit in NC aiming to rebuild it’s town economy through the production of craft. We designed a line of glassware and ceramics called The Shelter Collection which is solely produced at STARworks. It's a great partnership and we are still trying to refine our business model so we can scale up the production of craft so that we can hire new artisans and bring in new designers to the non-profit. I am very inspired by the notion of scaling up craft and designing goods that will be produced by the talented artisans who live  in our local communities.

THC: Speaking of your local community, How did you end up in Charleston of all places?

ER: Yeah, so, about four years ago, I came to visit my brother who lives here in Charleston and then...I just never left. My original plan was to move from Seattle back to NYC and, at the time,  I was so excited to  be back in New York. But then came here and experienced the calm of Charleston.

There is an incredibly inspiring and supportive creative community here in Charleston. At first, I was really surprised about that. The city’s creative energy revolves around the food world, but there is also a wealth of artisans, designers, photographers, and small business owners that really look out for each other.

When I came here and experienced this artistic community  first hand,  I decided this had to be my new home. 

THC: What's something you would you say you're trying to achieve with the commons?

ER: At The Commons we are trying to represent what is new in American craftsmanship; we act as a kind of curator of the beautiful wares being made here in this country. We do have a sort of Scandinavian and Japanese-inspired aesthetic but our products are uniquely American. We are striving to achieve a model that promotes the scaling up of craft, a sustainable business model that can give artisans a platform for consistent work.

THC: Looking ahead 5 - 10 years, what dreams do you have for The Commons and yourself as a creative entrepreneur? 

ER: We have really started to focus on our work as a design studio. I would love to grow our design business, both for The Commons as well as designs for private labels / other companies. We want to be designers who  design beautiful, functional, modern products that are produced by American  artisans. I see this as a slow growing, but sustainable business objective and we really look to Alabama Chanin as the leader in this regard. With The Commons, we hope to emulate and build upon what she started so many years ago.

This is a really exciting time for American craft, and I am excited to be a part of that. It is an essential part of our culture and heritage that should be protected, celebrated, and nurtured.

Learn more about The Commons at their official site. Or visit their showroom next time you're in Charleston: inside the Fritz Porter Design Collective,  701 East Bay Street, Suite 106, Charleston, SC 29403. 

2016-05-12-14.57.17-copy.jpg
We do have a sort of Scandinavian and Japanese-inspired aesthetic, but each of our products is uniquely American. We are striving to achieve a model that promotes the scaling up of craft, a sustainable business model that can give artisans a platform for consistent work.
— Erin reitz
3-17gallery5.jpg
Photo by Kirk Chambers of Brothers & Craft.

Photo by Kirk Chambers of Brothers & Craft.

The Commons co-founders  Erin Reitz and Kerry Clark Speake

The Commons co-founders  Erin Reitz and Kerry Clark Speake

Plate-trio-copy.jpg
2017-02-09-14.33.28_1.jpg
Single-Tea-Stein.jpg
This is a really exciting time for American craft, and I am excited to be a part of that. It is an essential part of our culture and heritage that should be protected, celebrated, and nurtured.
— erin reitz
The Commons co-founder and designer, Erin Reitz.

The Commons co-founder and designer, Erin Reitz.

The Hudson Company + Brad Ford & FAIR for DIFFA

This month, The Hudson Company was proud to support the  20th annual  DIFFA Dining by Design event, which, 'raises awareness and grants funds to organizations that provide treatment, direct care services, preventive education programs and advocacy for individuals impacted by HIV/AIDS.'

For designer Brad Ford's Dining by Design installation, The Hudson Company's Reclaimed Oak, Original Face was used to create a warm, natural and minimalist space.

All photos by Michael Paniccia, courtesy of DIFFA.

To learn more about DIFFA, visit their website www.diffa.org.

Our New Manhattan Showroom | Opening February 1, 2017

A work in progress: The Hudson Company's new Manhattan Showroom, opening Feb 1.

A work in progress: The Hudson Company's new Manhattan Showroom, opening Feb 1.

The Hudson Company Comes to Manhattan!

We are thrilled to formally announce the opening of The Hudson Company's new Manhattan Showroom on February 1, 2017. In just a matter of weeks, this new showroom space (designed by our friend Brad Ford), will be open to clients, partners, designers, architects, and the general public alike.

We look forward to welcoming you to our new space at 5 East 20th Street very soon. More showroom news and images to follow in the coming days.

Stay tuned to Instagram, Facebook, and this blog for the latest news.

Work in progress at the new Hudson Company Manhattan Showroom.

Work in progress at the new Hudson Company Manhattan Showroom.

IMG_3357.jpg
IMG_3347 (1).jpg

The Hudson Company Featured at AndNorth.com

Photos by Kyle Dorosz for www.andnorth.com. Read And North's full profile on The Hudson Company here. 

Photos by Kyle Dorosz for www.andnorth.com. Read And North's full profile on The Hudson Company here. 

We are thrilled to be featured on the outstanding And North website this month! Thanks to author Nikki Ridgway for the thoughtful profile and to Kyle Dorosz for the stunning photos. Below is an excerpt from the story, but go ahead and visit andnorth.com to read the full story.

Before The Hudson Company was a supplier of reclaimed wood flooring for the east coast’s top designers and architects, it was Antique and Vintage Woods of America, a company founded in 1995 by a retired math teacher in Kent, Connecticut. By 2009, the company was crafting wood floorboards and paneling from old barns, mills, and bowling alleys for local homes and businesses, but hadn’t quite tapped into New York’s design and architecture communities where there seemed to be a growing trend in using reclaimed wood for commercial and interior design projects...
[Today] The company has grown from eight employees to a team of 25 specialists in carpentry, woodwork, and design, all of whom are involved in the reclamation process, including sourcing the wood from old barn siding, disused Manhattan water towers, and 19th-century industrial structures across New York State and beyond. “From barn to factory, we handle the denailing, re-sawing, grading, kiln drying, molding, and more right here,” says Jamie Hammel, “we’re a manufacturing company in the state of New York, and that’s not easy, but we’re trying to create a company where people want to spend their whole careers.”

Read And North's full profile on The Hudson Company here. 

The Hudson Company + rag & bone Tribeca

rag & bone's new men's store at 228 West Broadway in Tribeca. Photo via tribecacitizen.com.

rag & bone's new men's store at 228 West Broadway in Tribeca. Photo via tribecacitizen.com.

A Custom Floor for a custom men's shop

This year, The Hudson Company had the privilege to partner once again with the good folks at rag & bone New York to help them curate the interior design of their tenth New York City retail location.

From its origins in New York in 2002, rag & bone instantaneously distinguished itself by combining British heritage with directional, modern design. Today, the brand has become synonymous with innately wearable clothing that melds classic tailoring with an edgy yet understated New York aesthetic.

For their new 'men's only' store in Tribeca, rag & bone's design team had a specific vision for how to create a luxury shopping experience catered specifically to men - a vision that included custom graffiti in the dressing rooms, an authentic Stormtrooper costume, and a one of a kind Hudson Company parquet floor.

Original flooring design concept by The Hudson Company.

Original flooring design concept by The Hudson Company.

A Truly Collaborative Design solution

From the outset of the project, the designers knew that they wanted to create a custom parquet floor with a 'graphic' feel to it. From here, The Hudson Company team suggested a direction for a White Oak flooring design (see sketch at left). 

The boutique's finished floor was constructed of a combination of straight flooring planks and 24" x 24" parquet panels. The color and finish of the floor was custom selected by the design team to complement the overall interior design of the boutique. 

As with all of our creative partnerships, it is a pleasure to help innovative brands and their design teams reach their project goals.

See our White Oak Herringbone floor for the rag & bone at Bloomingdales location.

Visit the rag & bone men's shop and see this unique floor in person: rag & bone Men's Shop is at 228 West Broadway, New York, New York 10013. Phone: 646 277 836. Store Hours: Monday - Saturday: 11am - 8pm, Sunday: 12pm - 6pm.

 

Detail of the store's custom White Oak parquet flooring design.

Detail of the store's custom White Oak parquet flooring design.

Detail of rag & bone Tribeca flooring installation.

Detail of rag & bone Tribeca flooring installation.

The Hudson Company + Frama CPH

Custom mood board by Frama CPH for The Hudson Company.

Custom mood board by Frama CPH for The Hudson Company.

The Hudson Company + Frama

Scan almost any list of top design studios coming out of Scandinavia, and you will come across the name Frama - a Copenhagen-based design shop and creative team at the very forefront of Scandinavian chic. With their one-of-a-kind office space in Copenhagen's historic Nyboder neighborhood, Frama is a trendsetting brand that refuses to be boxed in by industry adjectives, which is appropriate, as the brand is constantly reinterpreting, rediscovering, and reimagining what it means to be a 21st century design leader (we think the photos below speak volumes about the quality and timeless elegance of Frama's work).

Here at The Hudson Company, we have been fans of Frama's inspired work for a long time, so, of course, we were thrilled this past summer, when they graciously agreed to create a custom mood board for us. Choosing from our full product range, Frama chose to focus in on our Select Harvest White Oak [Barley Finish] to use as the backdrop for their custom mood board.

Read on for some insights into what keeps the creativity flowing at Frama and how they brought this inviable mood board to life for The Hudson Company.

5 Questions with Frama

Tell us about the items included in your mood board, what's their origin story? Why did you select them for this mood board?

The objects of focus in our mood board design is our line of Aj Otto Stoneware - designed by Frama Studio here in Copenhagen. The ceramics are hand made in Denmark, which provides each product in the collection a unique feel. Although it has a Scandinavian aesthetic, the idea for this collection came from some old Italian glass food-containers discovered during some southern travels a few years ago.

Along with the Aj Otto stoneware, we've also included a variety of vintage and new brass pieces in our mood board. The cutlery is from different flee-markets, while the candleholders are designed by a young danish designer Maribel Carlander for Frama. Cut out of solid, untreated brass, these candle holders are a careful study in geometry, proportion and composition. Lastly, the E27 Table Light (also designed by Frama), is a simple, industrial and straight forward lamp which provides a cozy light to any table setting.        

Where does that team at Frama turn for inspiration, what sources are consistently inspiring?

Most often our best inspiration comes from dialogues with interesting people we meet on our travels, with whom we collaborate, or from people who stop by our studio.  

Overall, it's a central focus of ours to find the right balance between the traditional and the contemporary aesthetics, so we often look back in time for our inspiration whether that's to old art-posters or to historical building detail. Many of Frama’s design ideas grow out of the interior design projects we work on. We find that great inspiration can come from nature, art. architecture, as well from basic shapes and forms. 

Color and texture seems to be especially important to the items and collections that Frama produces: can you talk about that a little bit? 

Yeah, sure. Everything we do stems from an idea that we call "slow production." We use solid woods, untreated metals and stone to create both a aesthetically pleasing product, but also something that will “live” for a long time - these are long lasting and “honest” materials. Our design language is pretty straight forward, based in simple geometry and subtle, natural colors. These are the elements at the center of the Frama design universe. But we also love rich colors.

Choosing the right colors is essential for curating the final expression any space will have. So, with that in mind, we really thoughtful with how we use color - both in painted and non-painted finishes - so that everything is complementary. That's how we developed our St. Paul's Blue paint color with Jotun and it's how we got started with our upcoming line of colors based on the interiors of an historic Copenhagen space (coming in 2017).    

Is there a driving design vision or 'manifesto' that you use in your work and collaborations?

We often work within the area of re-interpreting design archetypes. Therefore, the objects of our collection often signals a return to basics. Our vision is always to come up with something new, but we try to maintain a historical feel to everything we do. The synergy between the past and present is important for our design process. Our main interests lay somewhere between two opposite poles - that space between classical and the contemporary design, that incorporates both digital and analogue production. 

Why did your team chose Select Harvest White Oak [Barley Finish] flooring as the background for your mood board? 

We chose this specific White Oak flooring because of its honesty. It has rich veins and you can clearly see and feel the knots in the wood. The color of the flooring is warm (natural white with a slightly golden hue) which provides a cozy feel to the mood board. Also, since it's Oak, you know that it is a solid, enduring surface. These are all qualities of material that reflect the Frama vision.

You can learn more about Hudson Company White Oak Center Cut, Barley Finish] here, and more about Frama here. 

Follow The Hudson Company on Instagram. Follow Frama on Instagram.

All photos courtesy of Frama CPH.

Frama Studio in Copenhagen, Denmark. All photos courtesy of Frama CPH.

Frama Studio in Copenhagen, Denmark. All photos courtesy of Frama CPH.

We often work within the area of re-interpreting design archetypes. Therefore, the objects of our collection often signals a return to basics. Our vision is always to come up with something new, but we try to maintain a historical feel to everything we do. The synergy between the past and present is important for our design process.
Frama's home offices and showroom at St. Paul's Apotek in Copenhagen.

Frama's home offices and showroom at St. Paul's Apotek in Copenhagen.

Hudson Company Select Harvest White Oak [Barley Finish].

Hudson Company Select Harvest White Oak [Barley Finish].

We chose this specific White Oak flooring because of its honesty. It has rich veins and you can clearly see and feel the knots in the wood. The color of the flooring is warm, and since it’s Oak, you know that it is a solid, enduring surface. These are all qualities of material that reflect the Frama vision.
Custom mood board by Frama Copenhagen. Wood background is Hudson Company Select Harvest White Oak [Barley Finish].

Custom mood board by Frama Copenhagen. Wood background is Hudson Company Select Harvest White Oak [Barley Finish].

Setting The Stage: The Hudson Company + Field & Supply 2016

In designing the stage, I was inspired by artist Donald Judd. I wanted to create a simple form that complimented the materials (White Oak) but didn’t distract from the natural surroundings.
— Designer Brad Ford
Donald Judd, Untitled sketch, 1967, Graphite on paper. (C) Judd Foundation.

Donald Judd, Untitled sketch, 1967, Graphite on paper. (C) Judd Foundation.

Donald Judd, Untitled Works in Concrete: Chinati Foundation, Marfa, Texas, 1984.

Donald Judd, Untitled Works in Concrete: Chinati Foundation, Marfa, Texas, 1984.

Finished Field + Supply stage, designed by Brad Ford and built with Hudson Company White Oak planking.

Finished Field + Supply stage, designed by Brad Ford and built with Hudson Company White Oak planking.

Setting The Stage at Field + Supply 2016

This October, The Hudson Company was proud to be a partner of Field + Supply, an event led by New York based designer Brad Ford. Over the past three years, this multi-day experience has grown to include bespoke furniture, ceramics, and textiles. And for this year's Field + Supply event, The Hudson Company partnered with Brad Ford to create a temporary stage for the weekend's lineup of musical performances.

Inspiration and Construction

According to Ford, the inspiration for the event's all wood stage actually came from sculptor Donald Judd, well known for his work in concrete, "In designing the stage, I was inspired by artist Donald Judd. I wanted to create a simple form that complimented the materials (White Oak) but didn't distract from the natural surroundings." Andrew Phillips of The Hudson Company points out that, "from a builder's perspective, Brad's design is extremely clean, uncluttered in detail, and understated. Simplicity in design is easy to conceptualize but always more difficult to execute."

When it came time to bring Ford’s design to life, the stage's structure was first built on site at The Hudson Company in Pine Plains, NY so that materials could be custom cut and fit to the stage's exact dimensions. Because the stage was going to be a relatively large, temporary structure, it had to be easy to build, assemble and dismantle in a short time. The stage's design called for The Hudson Company’s Center Cut White Oak to 'wrap' the stage surfaces completely, thus creating the solid mass that inspired Ford. Once the stage had been mocked up in Pine Plains and the cladding cut to fit, it was then disassembled, transported, and reassembled at the Field + Supply event site, Hasbrouk House in Stoneridge, NY.

A Quiet But IMpactful Statement

Looking back on the 2016 Field + Supply event, Ford is overwhelmed with the overall experience, "This year's Field + Supply was by far my favorite. The lush, open setting was idyllic, the crisp fall weather was perfect, and I think we had the best group of vendors to date. But one of this year's highlights was definitely the live music with The Hudson Company's stage serving as the backdrop. I think the stage made a quiet but impactful statement, which is a philosophy I share and admire in The Hudson Company."

From the beginning, this one-of-a-kind stage was meant to be temporary, built solely for this year's Field + Supply event. But, in fact, it looks like our little stage will live on and be used for future events at the Hasbrouck House.

Learn more about Hudson Company Center Cut White Oak wood surfaces.

Learn more about designer Brad Ford and Field & Supply.

The stage structure being mocked up at The Hudson Company Mill in Pine Plains, NY.

The stage structure being mocked up at The Hudson Company Mill in Pine Plains, NY.

Onsite stage build at Hasbrouk House, Stone Ridge, NY.

Onsite stage build at Hasbrouk House, Stone Ridge, NY.

From a builder’s point of view, Brad [Ford]’s design is extremely clean, uncluttered in detail, and understated. Simplicity in design is easy to conceptualize but always more difficult to pull-off.
— Andrew Phillips, The Hudson Company
Hudson Company Center Cut White Oak planking in detail.

Hudson Company Center Cut White Oak planking in detail.

The finished stage in action during Field + Supply 2016.

The finished stage in action during Field + Supply 2016.

Join us for FIELD + SUPPLY This Weekend

The Hudson Company + Field & Supply

The Hudson Company is proud to be a partner of the Field + Supply Modern Makers Craft Fair.

Field + Supply began in 2014, as a modern interpretation of a traditional arts and crafts fair.  It consists of a carefully curated selection of makers highlighting goods, old and new, from a variety of studios and workshops representing a wide range of crafts. 

This multi-day experience has grown to include delicious food and drinks from the area, along with hands-on activities as well as live music.  

This year, we've moved just around the bend to the newly refurbished Hashbrouck House in Stone Ridge, NY where we'll be able to accommodate even more makers and additional workshops. In addition, there are opportunities to enjoy cocktail parties, private dinners, a biscuit breakfast from the Hotel's new restaurant Butterfield's and a rousing celebration Saturday night to meet the makers! 

We hope you can join us over Columbus Day weekend, October 7th, 8th, and 9th at Hasbrouck House for a truly incredible gathering. Look forward to seeing you there!

*Note: All F+S guests should park at The Stone Ridge Orchard,  right around the corner from Hasbrouck House at 3012 NY-213, Stone Ridge, NY 12484. Shuttle service will be available to and from Hasbrouck House from the Orchard. There will be NO PARKING available at Hasbrouck House.

See a full list of Field + Supply exhibitors here and buy your single day or weekend tickets here.

The Hudson Company + Ashley Seil Smith

New York based artist Ashley Seil Smith

New York based artist Ashley Seil Smith

I like the warmth and texture inherent in the Reclaimed Heart Pine flooring, there’s a lot of character and line variation within the grain, which I think complements the line work in my drawings.
— Ashley Seil Smith
The artist at work.

The artist at work.

The Hudson Company + Ashley Seil Smith

Ashley Seil Smith is an artist based in Manhattan, New York with a studio in the lower Hudson Valley.  She has a background in cultural anthropology but earned an MFA in Illustration as Visual Essay from the School of Visual Arts.  In 2012 she cofounded The Period Store and eventually sold it in 2015 to focus on editorial illustration, fine art, and teaching. Ashley's commercial clients include Google, Case Agency, Forbes, Oyster Books, Isthmus, and various academic journals and nonprofits. The artist lives, and often works, in Manhattan, but escapes to the Hudson River and her studio near Bear Mountain whenever she can. In addition to freelance, commissioned, and fine art work, Ashley teaches art to a variety of ages around Manhattan with Scribble Art Workshop.

The Hudson Company first discovered Ashley's work via her inspiring Instagram feed which is, like her work, full of whimsical observations of both the natural and built environments. It would be easy to peruse Ashley's work - particularly her pen and ink drawings and ethnographic prints - and see it as simplistic. But we think that it is precisely this deceptive simplicity that is so intriguing about Ashley's work. In our opinion, there is a timeless, reflective beauty in her (often small scale) drawings as well as an exotic mystique to her prints and graphic design work.

This summer we reached out to Ashley and asked her to allow us into her creative process. Along with the insights below, Ashley was also kind enough to create a custom mood board for us, using Reclaimed Heart Pine [Original Face] as her backdrop. 

5 Questions with Artist Ashley Seil Smith

Tell us about the tools that you've included in your mood board, what's their origin story? 

I enjoy collecting older tools that can actually be used in my art practice.  Some of them were picked up at antique stores across the United States (particularly along the Hudson River Valley, where my studio is), others I inherited from my grandma, who dabbled in art and was a wildly creative person.  A lot of older tools were designed beautifully, simply, and with quality material, so using them is an esthetic and practical as well.  My rulers are my favorite tools - natural material with interesting designs and stories to tell.

How do you use mood boards in your work? What role do they play in your creative process?

Mood boards keep things concise - I believe "good" mood boards have some parameters - a limit on how much you can add, so it forces you to think through what really inspires you and why.  So much of creativity is about making decisions, and a mood board helps you identify specific things you like or aim for in your own work.

I always keep a small collection of images on a folder in my desktop, and these act as a general mood board for my work, which spans across many mediums.  They are images that I truly love and that inspire me in some way, whether it's the color palette, technique, concept, or the way the image makes me feel.  I go through my little desktop mood board about once a month and always end up editing something out and adding other things that I like better.

There are so many places to go for inspiration these days, where do you go to get inspired?

I like going to places that set my aesthetic standard pretty high, and since I live in Manhattan, I have the opportunity to visit museums fairly often - the Met, MoMA, or Museum of Natural History are some favorites.  If an art exhibit inspires me I always buy the exhibit catalogue, so I have a nice collection of art books started and I refer to them when I'm in a rut.

Other than museums, I also turn to creative sources I trust, like The Great Discontent, and I see a lot of wonderful work on Instagram and Pinterest.  Pinterest, in particular, is great when I'm doing initial research for a project.  And, like many artists, I find a great deal of inspiration in nature. If I'm not working, I'm likely walking outside with my dogs or out for a trail run or hike around Inwood Hill Park.

What can you tell us about the drawing you included in your mood board: was that an original for this mood board or something you created separately? 

This particular ink drawing was done at the beginning of the year and was inspired by Yosemite National Park. I find myself drawing a lot of scenes from places I love or that inspire me. As you can tell, I enjoy the simplicity of pen and ink as well, it's a simple medium that's good for travel, so a lot of my ink drawings are done on location.

Why did you chose this particular Hudson Company flooring as the background for mood board?

I like the warmth and texture inherent in the Reclaimed Heart Pine flooring, there's a lot of character and line variation within the grain, which I think complements the line work in my drawings. I'm a big fan of Hudson Company flooring - you manage to cover all parts of the spectrum, from rustic to modern to classic and beyond.  Natural textures paired with modern design inspire me, which is one of the reasons I started following Hudson Company on various social medium platforms. 

You can learn more about Ashley's work on her website and you can follow her creative journey on Instagram. All above photos are taken from Ashley's website or Instagram feed. All mood board photos by Gentl and Hyers

Learn more about Reclaimed Heart Pine [Original Face] here. 

Mood board by Ashley Seil Smith for The Hudson Company

Mood board by Ashley Seil Smith for The Hudson Company