rag & bone's new men's store at 228 West Broadway in Tribeca. Photo via tribecacitizen.com.
A Custom Floor for a custom men's shop
This year, The Hudson Company had the privilege to partner once again with the good folks at rag & bone New York to help them curate the interior design of their tenth New York City retail location.
From its origins in New York in 2002, rag & bone instantaneously distinguished itself by combining British heritage with directional, modern design. Today, the brand has become synonymous with innately wearable clothing that melds classic tailoring with an edgy yet understated New York aesthetic.
For their new 'men's only' store in Tribeca, rag & bone's design team had a specific vision for how to create a luxury shopping experience catered specifically to men - a vision that included custom graffiti in the dressing rooms, an authentic Stormtrooper costume, and a one of a kind Hudson Company parquet floor.
Original flooring design concept by The Hudson Company.
A Truly Collaborative Design solution
From the outset of the project, the designers knew that they wanted to create a custom parquet floor with a 'graphic' feel to it. From here, The Hudson Company team suggested a direction for a White Oak flooring design (see sketch at left).
The boutique's finished floor was constructed of a combination of straight flooring planks and 24" x 24" parquet panels. The color and finish of the floor was custom selected by the design team to complement the overall interior design of the boutique.
As with all of our creative partnerships, it is a pleasure to help innovative brands and their design teams reach their project goals.
See our White Oak Herringbone floor for the rag & bone at Bloomingdales location.
Visit the rag & bone men's shop and see this unique floor in person: rag & bone Men's Shop is at 228 West Broadway, New York, New York 10013. Phone: 646 277 836. Store Hours: Monday - Saturday: 11am - 8pm, Sunday: 12pm - 6pm.
Detail of the store's custom White Oak parquet flooring design.
Detail of rag & bone Tribeca flooring installation.