Installation In Focus: 1 Hotel Central Park, NYC

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1 Hotel Central Park: A Different Kind of Hotel

Starwood Hotel Group has long been a leader in high design and luxury hospitality around the world. With their new line of 1 Hotels (Manhattan, South Beach, and Brooklyn), Starwood is again bringing design to the forefront of the hotel experience — now with an elevated emphasis on sustainability, authenticity, and the beauty of nature. The development of 1 Hotel Central Park started with a broad concept. According to Starwood CEO Barry Sternlicht: “The world around us is beautiful and we want to do our best to keep it that way. We want to make an impact by reinventing the industry standard for socially responsible hospitality. We want 1 to be a different type of hotel.”

Located at the corner of 58th Street and Sixth Avenue, 1 Hotel Central Park is just one block south — only 100 steps, in fact — from Central Park. And like Central Park itself, the idea behind 1 Hotel was to create a retreat within the city where guests could escape and refresh. New York-based firm AvroKO developed the design for this innovative, 229-room, 110,000-square-foot urban oasis and, from the beginning, meticulously pursued the use of sustainable materials and locally sourced building solutions. The design team worked to complement the building’s existing structure (including exposed concrete ceilings and floors, steel columns and beams, and terracotta block walls) by utilizing materials to enhance the authentic feel of the hotel, including locally made furniture, handmade textiles, and a wealth of indoor greenery (24,000 indoor plants!).

A Diverse Spectrum of Custom-Milled Wood Surfaces

Among the wide range of natural and local materials incorporated into AvroKO’s designs for 1 Hotel Central Park is a diverse spectrum of Hudson Company wood products — from reclaimed flooring and paneling, to historic hand-hewn beams and one-of-a-kind custom statement pieces. Through close collaboration with The Hudson Company, AvroKO was able to incorporate a range of unique wood surfaces that reinforce the hotel’s strong design concept and its goal of “bringing the outside in.” From the hotel’s street-level entrance and lobby spaces, to the guest rooms, fitness center, and presidential suites, a variety of carefully selected Hudson Company wood surfaces can be found throughout 1 Hotel Central Park. The surfaces include 50,000 square feet of Hudson Company Silt flooring, 30,000 square feet of Reclaimed Barn Siding, 50 Reclaimed Hand-Hewn Beams, Reclaimed Gym Flooring (salvaged from the old University of Wisconsin basketball court), Reclaimed Redwood (sourced from retired NYC water tanks), Reclaimed Threshing Floor, Reclaimed Travaux Maple flooring, and a custom-finished, debarked Spalted Elm Stump in the hotel’s lobby.

A Hotel Unlike Any Other in New York

"The natural and local materials emerged as the heart of the design, allowing us to celebrate and enhance their inherent richness with minimal touches, including a warm color palette and atmospheric lighting,” says AvroKO principal Greg Bradshaw. “Our goal was to leave the space feeling somewhat unadorned so the materials and core of the space could speak for itself." All of this careful material sourcing and eco-minded design makes 1 Hotel Central Park a boutique hotel unlike any other in New York City — one that brings the outside in, provides a unique parkside respite for travellers, and, as Ann Abel at Forbes put so well, “feels alive in a way that few others do.”

>> This installation profile originally appeared in The Hudson Company Journal, Volume 2 - click to learn more about our new print journal and catalogue.

>> See more photos and product details from this design installation.

Go Behind The Scenes

The Hudson Company Story

Go behind the scenes and see how The Hudson Company sustainably sources, mills, and finishes a wide range custom floors, high-character wood paneling products, and reclaimed timber beams. Locally owned and vertically integrated, The Hudson Company proudly provides the A&D industry with New York's finest wood floors and surfaces. 

Click any of the video stills below to view The Hudson Company video, filmed and edited by Jenner Brown, with titles by Amanda Jane Jones

After watching the behind-the-scenes video,  visit us at our FSC-Certified mill in Pine Plains, NY (Mon - Fri 8-5) for a first person visit. We would love to help you with your next design project.

It All Begins At The Source

Milling Great Floors Starts At The Source

Knowing the origin of each and every product we create allows us to pass on a meaningful narrative that our clients have come to expect. You can learn more about our sustainable sourcing practices here.

Learn More About Our FSC-Certified Mill in Pine Plains, NY.

Learn How Wood is Reclaimed and Custom Milled.

Request A Quote For Your Next Project.

The Holidays Come To Our Manhattan Showroom

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Upstate Makers On Display At The Hudson Company Showroom

Last weekend’s AndNorth Holiday Pop-Up at our Manhattan Showroom was a great success. Thanks to all the New York makers, artists, and craftspeople who participated in bringing their beautiful wares from Upstate New York to NYC. 

And, while the pop up shop has ended (for now),  The Hudson Company's new Manhattan Showroom is open to designers, architects, and homeowners each and every week: Monday - Wednesday 9-6, Thursdays 9-7, and Fridays 9-5.

Stop by for a chat with our team of custom flooring experts and let us help you with your next design project. 

Happy Holidays!

All photos by Nico Schinco.

And North Holiday Pop-Up December 9 & 10

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Holiday Shopping at Our Manhattan Showroom 

We are thrilled to be hosting this weekend's And North Holiday Pop-Up inside our Manhattan Showroom. This weekend long pop-up shop will bring the And North blog to life with a collection of quality goods from their favorite upstate makers.

Complete with festive floral installations and special events throughout the weekend, the pop-up will celebrate a talented group of And North's favorite designers and craftspeople. This weekend, let And North be your holiday shopping guide as they bring the best Hudson Valley and Catskill artisans into the heart of Manhattan.

Full List of Event Participants:

Installation In Focus: Sunnyfield Farm

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A Classic Home 8 Years In The Making

Overlooking the rolling hills of the Hudson Valley is the idyllic Sunnyfield Farm, a horse farm and traditional Georgian-style home in Millbrook, New York.

The Hudson Company was honored to play a role in the development, design, and construction of the home — a project spanning more than eight years, including a research trip to the Swedish countryside for inspiration and materials. This passion project required not only a very close client-designer relationship but also an ongoing dialogue with The Hudson Company. The result of these close partnerships is a residential installation project that features some of our most ambitious flooring details to date, including 10" Reclaimed Heart Pine flooring sourced from historic New York City townhouses; custom-milled, extra-long White Oak floor planks;  and Reclaimed Redwood specially milled for Sunnyfield’s trim work. 

Throughout the process, lead architect Cynthia Filkoff of Di Biase Filkoff Architects was attuned to her client’s high standard of quality and beauty. “We were initially asked to transform the preexisting modernist house into a traditional Tudor,” Filkoff explains, “but after living in the original house for a year, the client decided that the quality of the construction was inadequate. It made more sense to tear it down and build a new home.”

In time, the team at Di Biase Filkoff came up with a solution that would meet the client’s exacting criteria: a proper brick Georgian home with Swedish-inspired interiors connected to the magnificent land and views. In order to find the right balance of craftsmanship and aesthetic, Filkoff traveled to the client’s summer home in Fiskebäckskil, Sweden. “In Sweden, I was able to study the wood-centric, old-world architecture that the client admired so much. What I found there was an aesthetic that was rich in handcrafted details. It was inventive and playful, both inside and out. Ultimately, these were the kind of details that we worked to incorporate at Sunnyfield.”

Along with a detailed list of high-quality, sustainable material specifications, the choice of wood flooring was critical to the aesthetic and design of the home. “When it came to flooring,” Cynthia recalls, “the client was committed to creating a wood floor that reflected the antique floors of classic Swedish homes. The details had to be authentic.” From here, Di Biase Filkoff turned to The Hudson Company, who encouraged the designers to incorporate two complementary flooring types: Reclaimed Heart Pine and White Oak.

The Reclaimed Heart Pine milled for the Sunnyfield project was sourced from a row of historic townhouses on New York City’s Upper East Side and then milled to a width of 10” to reflect the flooring Filkoff had researched in Scandinavia. The White Oak flooring planks, installed in the home’s ground floor, were sourced from purpose-cut trees, hand selected from private timber stands. The trees were air-dried, kiln-dried, and custom milled to meet the architect’s designs. Along with an intricate wagon wheel pattern for Sunnyfield’s dining room, Filkoff also designated that much of the White Oak would be milled into extra-long planks that could span from the home’s front entrance all the way to the back door. At 10” wide and ranging from 10’ to 24’ in length, these extraordinarily long oak planks create a striking and unique aesthetic for the home’s ground floor. In addition, Reclaimed Redwood, sourced from decommissioned New York City rooftop water tanks, was used to outfit the home’s custom door and window frames and interior trim.

In the end, what made the Sunnyfield project such a glowing success was the sustained and passionate attention to detail by everyone involved: the client, the designers, and a wide array of talented craftspeople. Looking back, Filkoff remembers the project collaboration with special fondness. “Working with The Hudson Company exceeded our expectations on every level: from their knowledgeable insight and expertise, to their creative ideas, to their ability to source and deliver materials on time and on budget,” she says. “Throughout the project, the collaboration was exceptional. The Hudson Company enhanced the entire process. You know, I could go on and on about this project. Sunnyfield was such a labor of love.”

This installation profile originally appeared in The Hudson Company Journal, Volume 2 - click to learn more about our new print journal and catalogue.

Installation In Focus: Willow Street

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We wanted the space to be a balance of contrasts, open and airy yet respectful of the rooms expected in townhouse living; modern lines and materials, but respecting the character of the house and neighborhood; natural but polished; unique and creative, yet timeless and universal.
— Damian Zunino, Studio DB
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Transformation In Brooklyn Heights

Well known for its tree-lined streets and well-preserved antebellum townhouses, Brooklyn Heights is one of New York City’s most charming neighborhoods. At the very heart of this historic district is the 1834 brownstone on the corner of Willow and Middagh Street. Originally built in a Greek Revival Style, 15 Willow once belonged to the Franciscan Sisters of the Poor but, in 2016, was transformed into a single-family residence — a transformation that required a nuanced balance of innovation and preservation. The development and design team behind the renovation at 15 Willow Street project was Studio DB, led by the firm’s husband-and-wife principals Damian and Britt Zunino.

Damian explains how, as the team endeavored to modernize the 6,400-square-foot, five-bedroom townhouse, their goal was to create a balance of contrasts. “We wanted the space to be open and airy, yet respectful of the kind of interiors expected in townhouse living, [with] modern lines and materials that honored the historic character of both the house and the neighborhood.”

The choice of flooring was central to the architects’ goal of honoring the past while simultaneously integrating modern lines and materials. “We had a vision of how we wanted the floors to feel, so we reached out to The Hudson Company at the very beginning of the process. There was a specific walnut floor we were looking for — we wanted something that felt natural but still had a lot of character, and we knew The Hudson Company could produce this kind of flooring for us.”

Through close collaboration with the Studio DB team, The Hudson Company custom-milled 3,000 square feet of 5” Walnut plank and 1,000 square feet of 5” Herringbone plank for the project.“The new floors feel light but still raw,” Zunino says. “The finish brings a timeless, polished aesthetic to the house’s interior.”

The installation profile originally appeared in The Hudson Company Journal, Volume 2. Read more or learn how to get your physical copy of The Journal here.

Inspired By: LAND

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  LAND artists and designers Caleb Owen Everitt and Ryan Rhodes.

LAND artists and designers Caleb Owen Everitt and Ryan Rhodes.

LAND: Transcending Style and time

Austin, Texas based design studio LAND is a hard act to categorize.

A team that clearly thrives on rethinking what it means to be a 'designer' in the 21st century, LAND creates a unique body of work in a wide variety of medias - from hand-drawn graphics, to linocut prints, to textiles and metalwork, brand campaigns for both digital and print, and, now, LAND even has their own line of limited-edition clothing.

In their own words, LAND is, "[A] house of art, design and thought: a collaboration between American artists and designers, Caleb Owen Everitt and Ryan Rhodes. Through an exploration of typography, iconography, and arrangement of materials, we demonstrate a way of working that transcends a style or time with regard to the art of communication."

Honesty through Imperfection

What inspires us most about this dynamic design duo is their collaborative process and their strong emphasis on how the imperfections of handmade art can bring an honesty and originality to modern graphic design and branding.

Caleb and Ryan have described art as the main source of their inspiration, with their 'sweet spot' being the process of blurring art with design to bring 'feeling' into each of their projects.  When asked about the difference between 'art' and 'design,' the LAND creatives have developed an answer that is both simple and profound, 'art is selfish, design is accommodating.' 

Reclaiming The Past, Always Moving Forward

In an interview with Urban Outfitters, LAND described their process of looking to the past for inspiration in their work: "Most of the type we create is hand done or inspired by historical typography. From old books and signs to hobo scribbles, type that was created by a hand or a machine just feels better than a more modern, digital font. It's more fun to create something custom, or that feels like it came from a real place before you and I were born and will be here after we're dead."

Past LAND Clients Include: Ace Hotel, Deus Ex Machina, Falcon Motorcycles, Levi's, Monster Children, Nike, Patagonia, Poler, Stag Provisions, West America, Woolrich. You can see a longer list here.

Special thanks to LAND for the use of their imagery. All art and design work is the (C) property of Used here with permission.

  At work in the LAND Studio.  Photo by Chelsea Fullerton  for Urban Outfitters.

At work in the LAND Studio. Photo by Chelsea Fullerton for Urban Outfitters.

  At work in the LAND studio, Austin, Texas.  Photo by Bill Sallans.

At work in the LAND studio, Austin, Texas. Photo by Bill Sallans.

  At work in the LAND studio, Austin, Texas.  Photo by Bill Sallans.

At work in the LAND studio, Austin, Texas. Photo by Bill Sallans.

  Taking a break in the LAND studio, Austin, Texas.  Photo by Bill Sallans.

Taking a break in the LAND studio, Austin, Texas. Photo by Bill Sallans.

Installation In Focus: Mitchell's Lane


Flat Sawn White Oak Floors At Mitchell's Lane Residence

Our custom Flat Sawn White Oak is milled to minimize waste and to accentuate arching, cathedral grain. This cut includes edge sap, tight knots, and grain variation. Learn more about this versatile flooring product here.

Photos above and below are from the award winning Mitchell's Lane residential installation (also known as 'Grove House'), designed by Roger Ferris + Partners. A few notes about the project design, taken from the architect's website:

This private residence was designed as an immersive yet modern natural retreat, providing connections to the surrounding landscape via planes of glass that interrupt a series of solid forms. Two of the volumes are delicately connected and sectioned off by a glass breezeway, housing the public and private living spaces of the home. A third volume stands alone, housing an artist studio on the second floor overlooking the rural landscape on which the home is set. Each of the three simple gable-shaped volumes are covered in the same natural rain screen wood material, that will gradually weather as the volumes fade into their natural surroundings.

Learn more about our Flat Sawn White Oak  here and see more from this design installation here.

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Introducing The Hudson Company Journal, Vol 2

Introducing the All New Hudson Company Journal, Volume 2

The new issue of The Hudson Company Journal  celebrates the people, products, and projects at the heart of who we are, goes behind the scenes at our mill in upstate New York, and takes an in-depth look at the best of our design installations, including our floors for the new Whitney Museum of American Art.

The Hudson Company Journal, Vol 2 is a tool to help designers and homeowners envision ways to use custom wood flooring, paneling and beams in your next design project.

Stop by our ManhattanBrooklyn, or Pine Plains Showroom to pick up your copy of The Hudson Company Journal Volume 2.


*Read A Digital Version of The Journal Here*