the right balance of artistry and thoughtfulness
The designer behind FAIR is New Yorker Brad Ford.
Back in October, 2014, Ford organized a modern makers craft fair in upstate New York called Field + Supply. The focus of that fair was on modern, elevated craftsmanship showcasing artisans from the Hudson Valley area as well as makers who work in New York City and Brooklyn. FAIR is an extension of that concept and is now a permanent showroom at the New York Design Center. It is more edited and elevated than the original event upstate, but the focus remains on high-end, handcrafted design and craft. Many of the same designers who showed their work at Field + Supply are represented at FAIR and several of them are craftspeople that Ford has worked with over the years on his own high-end design projects.
With FAIR, Ford's emphasis is on the people behind the products, “I have established relationships with a lot of these artists and know how beautifully executed their workmanship is. They have the right balance of artistry and thoughtfulness so there’s a timelessness to their work which I think has a lot of value. For me, their work should be considered future heirlooms that will last for generations.”
THE HUDSON COMPANY & FAIR
Whether he is collecting bespoke furniture, lighting, textiles, or ceramic objects for the FAIR showroom, Ford's has established an aesthetic that fits well with The Hudson Company's own design values.
So, we were proud to collaborate with Brad for this year's Collective Design Fair in NYC. As a part of FAIR's exhibit space at CDF, Ford incorporated Hudson Company Select Harvest White Oak [French Cut, Bare Finish] flooring, as a contrast to the glossy white concrete of the event space flooring.The end result was an exhibit space that felt warm, clean, welcoming, and modern - all adjectives that clearly describe what FAIR is all about.
Click here to learn more about Hudson Company Select Harvest White Oak [French Cut, Bare Finish] or contact us for a quote for your next design project.