inspired by

Inspired By: LAND

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LAND artists and designers Caleb Owen Everitt and Ryan Rhodes.

LAND artists and designers Caleb Owen Everitt and Ryan Rhodes.

LAND: Transcending Style and time

Austin, Texas based design studio LAND is a hard act to categorize.

A team that clearly thrives on rethinking what it means to be a 'designer' in the 21st century, LAND creates a unique body of work in a wide variety of medias - from hand-drawn graphics, to linocut prints, to textiles and metalwork, brand campaigns for both digital and print, and, now, LAND even has their own line of limited-edition clothing.

In their own words, LAND is, "[A] house of art, design and thought: a collaboration between American artists and designers, Caleb Owen Everitt and Ryan Rhodes. Through an exploration of typography, iconography, and arrangement of materials, we demonstrate a way of working that transcends a style or time with regard to the art of communication."

Honesty through Imperfection

What inspires us most about this dynamic design duo is their collaborative process and their strong emphasis on how the imperfections of handmade art can bring an honesty and originality to modern graphic design and branding.

Caleb and Ryan have described art as the main source of their inspiration, with their 'sweet spot' being the process of blurring art with design to bring 'feeling' into each of their projects.  When asked about the difference between 'art' and 'design,' the LAND creatives have developed an answer that is both simple and profound, 'art is selfish, design is accommodating.' 

Reclaiming The Past, Always Moving Forward

In an interview with Urban Outfitters, LAND described their process of looking to the past for inspiration in their work: "Most of the type we create is hand done or inspired by historical typography. From old books and signs to hobo scribbles, type that was created by a hand or a machine just feels better than a more modern, digital font. It's more fun to create something custom, or that feels like it came from a real place before you and I were born and will be here after we're dead."

Past LAND Clients Include: Ace Hotel, Deus Ex Machina, Falcon Motorcycles, Levi's, Monster Children, Nike, Patagonia, Poler, Stag Provisions, West America, Woolrich. You can see a longer list here.

Special thanks to LAND for the use of their imagery. All art and design work is the (C) property of www.workbyland.com. Used here with permission.

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At work in the LAND Studio.  Photo by Chelsea Fullerton  for Urban Outfitters.

At work in the LAND Studio. Photo by Chelsea Fullerton for Urban Outfitters.

At work in the LAND studio, Austin, Texas.  Photo by Bill Sallans.

At work in the LAND studio, Austin, Texas. Photo by Bill Sallans.

At work in the LAND studio, Austin, Texas.  Photo by Bill Sallans.

At work in the LAND studio, Austin, Texas. Photo by Bill Sallans.

Taking a break in the LAND studio, Austin, Texas.  Photo by Bill Sallans.

Taking a break in the LAND studio, Austin, Texas. Photo by Bill Sallans.

The Hudson Company + Amee Allsop

Custom mood board by architect  Amee Allsop , created for The Hudson Company. Photo set by  Gentl and Hyers.

Custom mood board by architect Amee Allsop, created for The Hudson Company. Photo set by Gentl and Hyers.

Growing up in Australia gave me a love for the sea and the indoor/outdoor lifestyle; since it is such a young country it is not bound by many archetypes. It was there that I learned to find beauty primarily in functional forms, rather than in decoration.
— AMEE ALLSOP

The Hudson Company + architect Amee Allsop

This year, The Hudson Company has been closely following the inspiring work of New York based, Australian-bred architect Amee Allsop.

As you can see from the photos above, Amee has a distinct approach to architecture which she describes as 'an amalgamation of the city and the sea' - a theme she has developed as her career has taken her from the South Pacific coastline to New York City. With design experience in these two juxtaposed contexts, Amee is continually inspired by the contrast of wide open landscape and dense verticality.

With each architectural endeavor, Amee's design process considers space, proportion, light and materiality whilst working closely with the client and building site. For Amee, quality materials and craftsmanship are both of central importance so that her designed spaces do not feel 'disposable' but, rather, timeless and inspiring. In the spirit of Australian living, Amee's work elevate the simple and beautiful essentials of living - such as a bathtub in an open bedroom - and embodies a minimal lifestyle, rich in tactual details.

This summer we asked Amee to create a custom mood board for us and then share some insights into her creative process as well. Here are our 5 Questions with Amee Allsop...

5 QUESTIONS WITH ARCHITECT AMEE ALLSOP

Tell us about the items included in your mood board, what's their origin story? And, is there one item that's a favorite?

The origin of these materials is, for the most part, a mystery to me. And I think that is really what makes them so beautiful to me. Mostly, they are found objects: a lump of concrete right off the street, a sample of metal work from a SOHO workshop, some shelled walnuts from the corner store, a few elegant bits from the art supply shop, and then there's this gorgeous handmade copper spoon (which I've always been so curious about). 

But my favorite object has to be the photo of my son’s squishy bum. The photo was taken when he was newborn and it sits on my desk and reminds me that everything I do is not for me, it’s for the future.

How do you use mood boards in your professional work? 

Honestly, I don’t always use mood boards when I'm designing because materiality tends to evolve over the course of a project. But there is always a need for a starting point, and so, in putting together a mood board for The Hudson Company, it all started with the wood flooring sample. 

In my work, I tend to use contrasting materials in a way that makes them feel like they belong together: raw steel with smooth marble, copper and linen, walnut and oak. I feel like it's a way to use tension to create harmony. For this mood board concept, I was drawn to the character of this Select Harvest White Oak [Capella Finish] and how it was perfectly imperfect.

There are so many places to go for inspiration these days: books, blogs, Tumblr, Pinterest, etc. What sources do you typically or consistently turn to? 

That's true, these days, there are almost too many places to go for inspiration. So, the challenge becomes about reduction. When it comes to things that inspire me on a regular basis, I’m often surprised and challenged by tailored clothes and personal style, by the arts and also by traveling.

I recently travelled to Scandinavia and was inspired by the street lamps, signage, and grate drains in the streets there - they stood out to me because they were so different to what we have here in NYC. It those little things that you don’t see photos of on the internet everyday that tend to catch my eye and challenge me to think in a new way.

When it comes to design, how do you feel your Australian background has influenced you? 

Growing up in Australia gave me a love for the sea and the indoor/outdoor lifestyle; since it is such a young country it is not bound by many archetypes. It was there that I learned to find beauty primarily in functional forms, rather than in decoration. And yet, this is really contrasted with the New York City aesthetic and its history of industrial ornamentation, which is also so inspiring. I suppose I’m still on an ever-evolving journey of finding the harmony between 'The City and The Sea.'

Why did you chose this particular Hudson Company flooring as the background for mood board?

When I visited The Hudson Company Showroom in Brooklyn, this particular flooring was just begging to be touched. When I first noticed it, I didn't know anything about the Select Harvest White Oak [Capella Finish] but it looked to me like it was from some really old tree that had had a good, long life and now was given a new life as a carefully crafted and functional object.

You can learn more about Amee work on her website and you can follow her creative journey on InstagramAll Amee Allsop Studio photos provided by Amee herself. All mood board photos by Gentl and Hyers

Learn more about Select Harvest White Oak [Capella Finish] here.