Inspired By: LAND

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  LAND artists and designers Caleb Owen Everitt and Ryan Rhodes.

LAND artists and designers Caleb Owen Everitt and Ryan Rhodes.

LAND: Transcending Style and time

Austin, Texas based design studio LAND is a hard act to categorize.

A team that clearly thrives on rethinking what it means to be a 'designer' in the 21st century, LAND creates a unique body of work in a wide variety of medias - from hand-drawn graphics, to linocut prints, to textiles and metalwork, brand campaigns for both digital and print, and, now, LAND even has their own line of limited-edition clothing.

In their own words, LAND is, "[A] house of art, design and thought: a collaboration between American artists and designers, Caleb Owen Everitt and Ryan Rhodes. Through an exploration of typography, iconography, and arrangement of materials, we demonstrate a way of working that transcends a style or time with regard to the art of communication."

Honesty through Imperfection

What inspires us most about this dynamic design duo is their collaborative process and their strong emphasis on how the imperfections of handmade art can bring an honesty and originality to modern graphic design and branding.

Caleb and Ryan have described art as the main source of their inspiration, with their 'sweet spot' being the process of blurring art with design to bring 'feeling' into each of their projects.  When asked about the difference between 'art' and 'design,' the LAND creatives have developed an answer that is both simple and profound, 'art is selfish, design is accommodating.' 

Reclaiming The Past, Always Moving Forward

In an interview with Urban Outfitters, LAND described their process of looking to the past for inspiration in their work: "Most of the type we create is hand done or inspired by historical typography. From old books and signs to hobo scribbles, type that was created by a hand or a machine just feels better than a more modern, digital font. It's more fun to create something custom, or that feels like it came from a real place before you and I were born and will be here after we're dead."

Past LAND Clients Include: Ace Hotel, Deus Ex Machina, Falcon Motorcycles, Levi's, Monster Children, Nike, Patagonia, Poler, Stag Provisions, West America, Woolrich. You can see a longer list here.

Special thanks to LAND for the use of their imagery. All art and design work is the (C) property of www.workbyland.com. Used here with permission.

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  At work in the LAND Studio.  Photo by Chelsea Fullerton  for Urban Outfitters.

At work in the LAND Studio. Photo by Chelsea Fullerton for Urban Outfitters.

  At work in the LAND studio, Austin, Texas.  Photo by Bill Sallans.

At work in the LAND studio, Austin, Texas. Photo by Bill Sallans.

  At work in the LAND studio, Austin, Texas.  Photo by Bill Sallans.

At work in the LAND studio, Austin, Texas. Photo by Bill Sallans.

  Taking a break in the LAND studio, Austin, Texas.  Photo by Bill Sallans.

Taking a break in the LAND studio, Austin, Texas. Photo by Bill Sallans.