Building Ralph Lauren's World

Courtesy of Ralph Lauren

Even people well outside the orbit of Fashion Week know that Ralph Lauren’s designs are more than the sum of their parts. Blazers, jeans, and leather loafers are all covetable items, but what Lauren does better than almost any designer in the world is bring shoppers and observers alike into a fully realized world of partly-imagined Americana. In Ralph’s landscape, elements of cowboy culture, ranch houses and alpine holidays mix freely with the trappings of elite sporting events, lending the humblest knit polo shirt an air of aristocratic ruggedness. 

How does he do this? One of the most tangible ways—apart from his cinematic ad campaigns—is through the physical settings he creates for his shows. And this year, The Hudson Company was part of the magic: Christy Turlington herself strode down a catwalk made from our own Brown Board in Lauren’s Spring 2024 Show in NY Fashion Week.

Courtesy of Ralph Lauren

This event marked a welcome return for Lauren, who according to Vogue had not been part of New York Fashion Week since before the pandemic. Loyal fans including Sheryl Crow, Jennifer Lopez, Julianne Moore and Diane Keaton flocked to the Brooklyn Navy Yard where they sat on an assemblage of charmingly weathered white chairs. Inside a barn-like structure with soaring beamed ceilings, Lauren had created an interior for the event modeled on his own Colorado home. Leather upholstery, wool blankets, and log-lined walls transported guests to Lauren-land as models presented gold-fringed caftans, silk gowns awash in vivid plaids, and embellished denim. 

The New York Times characterized the aesthetic “upscale saloon-themed.” After the show, guests moved into a candle-lit space behind a barn door where dinner awaited and glass chandeliers perched above sumptuous tables. This particular mix of weathered, antique materials and thoughtful luxury is very familiar to us at The Hudson Company, and we were delighted to play a part in helping to construct this singular New York Fashion Week evening.

Courtesy of Ralph Lauren

Courtesy of Ralph Lauren

Courtesy of Ralph Lauren

5 Questions With Architect Sarah Zames of General Assembly

“The Hamptons is an interesting place because it has both a very formal and a more relaxed artistic history. This project was a balance of those two ideas. ”

— Architect Sarah Zames

The General Assembly team.

“Flooring is one of the biggest decisions you make on a project and locking that decision in in the beginning is important in order to keep the other decisions on finishes in line. What I enjoyed about The Hudson Company was the education they brought to the clients.”

— Sarah Zames

Watermill photos by Joe Fletcher.

Meet Sarah Zames of General Assembly

Brooklyn-based architect Sarah Zames grew up in Northwest Connecticut and has been living and designing in New York City and Los Angeles for the past two decades. After working at several international firms, including Skidmore Owings and Merrill, Tod Williams and Billie Tsien Architects, and Rafael Viñoly Architects, her attraction to the intimacy and scale of residential design led her, in 2010, to start General Assembly - a team of designers and project managers who believe that the details of a home should come from the unique, personal details of the people who live there. In addition to ground up and full renovation projects, GA designs custom lighting and furniture.

Creating A Family Refuge In The Hamptons

In 2018, The Hudson Company worked together with Sarah and GA to provide the custom milled flooring for the ‘Watermill’ project - a complete residential renovation in The Hamptons. Describing the project in their own words, GA says:

“This 3400 square foot home in the Hamptons was gutted down to the studs and rebuilt to create a family refuge from the busy city. We were inspired by the idea of juxtuposing the informality of a traditional country house with the formality that such a grand space required, in order to create something entirely unique, filling the house with our modern interpretation of some very classic details. GA handled all aspects of the process from architectural design to interior design, including all lighting, finishes and several custom designed furniture pieces.”

5 Questions with Architect Sarah Zames

After the successful completion of the Watermill project, which features Hudson Company Bare, White Oak, Flat Sawn floors, we wanted to sit down with Sarah to discuss a bit about her team’s creative process and how they brought the Watermill project to life.

First off, how did you distill the clients' needs / ideas into a clear vision for the design of this project?

The house was designed for four different people (from two different generations) to enjoy. So, we naturally had some differing opinions on style.  We wanted to make sure we were able to work the personality of everyone into the design, and took input from everyone involved. One unifying factor between everyone was their love of travel. They often traveled as a family together, and brought back some great art pieces. We made sure to find places to include those in the space. 

Clearly there is a focus on natural materials in this project—woods, marble, stone, and plants—can you talk a bit about these choices of materials and why they are a good fit for a, 'family refuge from the city?'

We tend to use natural materials in all of our projects because they are ageless and will not go out of style. For this project, using natural materials was a big part of bringing balance to the design. We combined natural materials with more modern details and, in doing so, we were able to achieve a comfortable elegance.

How did the design of this home fit into or contrast the historic design vernacular of the Hamptons?

The Hamptons is an interesting place because it has both a very formal and a more relaxed artistic history. This project was a balance of those two contrasting ideas. We wanted to maintain some of the formality, but also create a comfortable place to enjoy the weekend. We achieved this balance by creating more modern versions of some traditional details (for example, the paneling on the stairs and family room ceiling), and by bringing in natural materials that would age over time.  

It's clear that your team loves the custom details of design (from finishes, lighting, furniture, etc.). Can you talk about this high-level of creative detailing and how this style of work allows you to serve your clients and create unique design?

We feel that the best part of doing a full renovation is being able to have everything designed exactly to your taste. Designing custom details, like the brass tops to the railing balustrade, is one of the best parts of what we do. It means that the homeowners get to enjoy something that is unique to them, and we get to experiment with design and work with really great craftspeople.

Lastly, can you talk about your experience collaborating with The Hudson Company during the Watermill project?

We started working with The Hudson Company very early on in the project. Flooring is one of the biggest decisions you make on a project and locking that decision in in the beginning is important in order to keep the other decisions on finishes in line. What I enjoyed about Hudson was the education they brought to the clients. They respect the fact that [wood flooring] is a big investment and they took the time to educate the clients on the importance of quality flooring. 

Learn more about Bare, White Oak, Flat Sawn

Go inside the Watermill residential project here and here.

Project Credits:

• Project Type: Residential Renovation

• Architecture: General Assembly

• General Contractor: Atlantic Collaborative

• Photography: Joe Fletcher

Installation In Focus: Willow Street

“We wanted the space to be a balance of contrasts, open and airy yet respectful of the rooms expected in townhouse living; modern lines and materials, but respecting the character of the house and neighborhood; natural but polished; unique and creative, yet timeless and universal.”

— Damian Zunino, Studio DB

Transformation In Brooklyn Heights

Well known for its tree-lined streets and well-preserved antebellum townhouses, Brooklyn Heights is one of New York City’s most charming neighborhoods. At the very heart of this historic district is the 1834 brownstone on the corner of Willow and Middagh Street. Originally built in a Greek Revival Style, 15 Willow once belonged to the Franciscan Sisters of the Poor but, in 2016, was transformed into a single-family residence — a transformation that required a nuanced balance of innovation and preservation. The development and design team behind the renovation at 15 Willow Street project was Studio DB, led by the firm’s husband-and-wife principals Damian and Britt Zunino.

Damian explains how, as the team endeavored to modernize the 6,400-square-foot, five-bedroom townhouse, their goal was to create a balance of contrasts. “We wanted the space to be open and airy, yet respectful of the kind of interiors expected in townhouse living, [with] modern lines and materials that honored the historic character of both the house and the neighborhood.”

The choice of flooring was central to the architects’ goal of honoring the past while simultaneously integrating modern lines and materials. “We had a vision of how we wanted the floors to feel, so we reached out to The Hudson Company at the very beginning of the process. There was a specific walnut floor we were looking for — we wanted something that felt natural but still had a lot of character, and we knew The Hudson Company could produce this kind of flooring for us.”

Through close collaboration with the Studio DB team, The Hudson Company custom-milled 3,000 square feet of 5” Walnut plank and 1,000 square feet of 5” Herringbone plank for the project.“The new floors feel light but still raw,” Zunino says. “The finish brings a timeless, polished aesthetic to the house’s interior.”

The installation profile originally appeared in The Hudson Company Journal, Volume 2. Read more or learn how to get your physical copy of The Journal here.