The Hudson Company + ASH NYC
Over the past five years, we've watched as ASH NYC has made a name for themselves in New York's competitive design community. In that time, ASH NYC has grown from five to twenty five team members and has gained a reputation as an innovative and bespoke urban design shop that's right at the cutting edge of what's happening today - in interior design as well as in development, staging, and furniture and object production.
This past year, The Hudson Company had the opportunity to meet up with ASH NYC and share the story behind our brand and sustainably-milled products lines. One thing led to another and, before long, ASH NYC was incorporating Hudson Co. Reclaimed Heart Pine [Chalk Finish] into one of their residential design projects.
'OFFICE SPACE' Lounge BY ASH NYC
Not long after that, ASH NYC was asked to design a piece for the 2016 Collective Design Fair VIP lounge. From the design brief, the designers' developed a concept they called, "Office Space." Here's how they explained their final concept:
"Employing office culture as a conceptual framework for the VIP Lounge at Collective Design 2016, OfficeSpace conflates the banal - cubicles, dropped acoustic panels and ready made office furnitures with the exuberant - art and design. For moments of rest from the chaos, we would like to invite visitors to mingle and relax by the proverbial water cooler."
To help reach their overall design objectives, ASH NYC turned, once again, to The Hudson Company's Reclaimed Heart Pine [Chalk Finish] for the custom, one of a kind conference table they crafted for the VIP lounge's (see above and below).
The result of our collaboration with ASH NYC was both very satisfying and very inspiring - to see the Reclaimed Heart Pine [Chalk Finish] used for a furniture build out was such a creative contrast to how Chalk is best known, as the flooring installed at the new Whitney Museum of American Art.
Bravo to the whole team at ASH NYC on their success at Collective Design Fair 2016. We are honored to have been a part of the process. We look forward to seeing the designs you bring to life in the years to come.