New York


Interior design by    Halliday Greer   ,    Capella   , Flat Sawn flooring by The Hudson Company, Photo by    Annie Schlechter

Interior design by Halliday Greer, Capella, Flat Sawn flooring by The Hudson Company, Photo by Annie Schlechter

Interior and architectural designers Andrew Halliday and David Greer focused on chroma and pattern while thinking about their design for this bright and color bathed residential renovation in lower Manhattan.

Early in the process, the designers and owners were aligned in wanting to use a light colored floor to amplify the brightness of the space without competing with the rest of the colorful elements of the interior. They selected Capella, Flat Sawn White Oak Select Grade flooring for the project. “We wanted something light, neutral and airy so that it didn’t ever feel dark or too heavy…a clean and contemporary envelope that didn’t compete with the deep colors and patterns on the walls,” said Halliday.  “We think it looks terrific.”

Photo by Annie Schlechter, Typographic art by    Russell Maret

Photo by Annie Schlechter, Typographic art by Russell Maret

Photo by Annie Schlechter

Photo by Annie Schlechter

The entryway paneling is painted a deep teal blue and creates a wonderful arrival that opens up into the rest of the bright apartment.  Bold patterned wallpapers were integrated with other graphic elements to create an environment that truly represented the owners themselves.  Russell Maret, a type designer and family member, provided some of his typographic artwork, which adorn the walls with color and symmetry. 

“Working with The Hudson Company was a terrific and seamless process,” commented Halliday, “we will use their floors many many times in the future.”

Photo by Annie Schlechter

Photo by Annie Schlechter

5 Questions With Architect Sarah Zames of General Assembly

The Hamptons is an interesting place because it has both a very formal and a more relaxed artistic history. This project was a balance of those two ideas.
— Architect Sarah Zames
Flooring is one of the biggest decisions you make on a project and locking that decision in in the beginning is important in order to keep the other decisions on finishes in line. What I enjoyed about The Hudson Company was the education they brought to the clients.
— Sarah Zames

Meet Sarah Zames of General Assembly

Brooklyn-based architect Sarah Zames grew up in Northwest Connecticut and has been living and designing in New York City and Los Angeles for the past two decades. After working at several international firms, including Skidmore Owings and Merrill, Tod Williams and Billie Tsien Architects, and Rafael Viñoly Architects, her attraction to the intimacy and scale of residential design led her, in 2010, to start General Assembly - a team of designers and project managers who believe that the details of a home should come from the unique, personal details of the people who live there. In addition to ground up and full renovation projects, GA designs custom lighting and furniture.

Creating A Family Refuge In The Hamptons

In 2018, The Hudson Company worked together with Sarah and GA to provide the custom milled flooring for the ‘Watermill’ project - a complete residential renovation in The Hamptons. Describing the project in their own words, GA says:

“This 3400 square foot home in the Hamptons was gutted down to the studs and rebuilt to create a family refuge from the busy city. We were inspired by the idea of juxtuposing the informality of a traditional country house with the formality that such a grand space required, in order to create something entirely unique, filling the house with our modern interpretation of some very classic details. GA handled all aspects of the process from architectural design to interior design, including all lighting, finishes and several custom designed furniture pieces.”

5 Questions with Architect Sarah Zames

After the successful completion of the Watermill project, which features Hudson Company Bare, White Oak, Flat Sawn floors, we wanted to sit down with Sarah to discuss a bit about her team’s creative process and how they brought the Watermill project to life.

First off, how did you distill the clients' needs / ideas into a clear vision for the design of this project?

The house was designed for four different people (from two different generations) to enjoy. So, we naturally had some differing opinions on style.  We wanted to make sure we were able to work the personality of everyone into the design, and took input from everyone involved. One unifying factor between everyone was their love of travel. They often traveled as a family together, and brought back some great art pieces. We made sure to find places to include those in the space. 

Clearly there is a focus on natural materials in this project—woods, marble, stone, and plants—can you talk a bit about these choices of materials and why they are a good fit for a, 'family refuge from the city?'

We tend to use natural materials in all of our projects because they are ageless and will not go out of style. For this project, using natural materials was a big part of bringing balance to the design. We combined natural materials with more modern details and, in doing so, we were able to achieve a comfortable elegance.

How did the design of this home fit into or contrast the historic design vernacular of the Hamptons?

The Hamptons is an interesting place because it has both a very formal and a more relaxed artistic history. This project was a balance of those two contrasting ideas. We wanted to maintain some of the formality, but also create a comfortable place to enjoy the weekend. We achieved this balance by creating more modern versions of some traditional details (for example, the paneling on the stairs and family room ceiling), and by bringing in natural materials that would age over time.  

It's clear that your team loves the custom details of design (from finishes, lighting, furniture, etc.). Can you talk about this high-level of creative detailing and how this style of work allows you to serve your clients and create unique design?

We feel that the best part of doing a full renovation is being able to have everything designed exactly to your taste. Designing custom details, like the brass tops to the railing balustrade, is one of the best parts of what we do. It means that the homeowners get to enjoy something that is unique to them, and we get to experiment with design and work with really great craftspeople.

Lastly, can you talk about your experience collaborating with The Hudson Company during the Watermill project?

We started working with The Hudson Company very early on in the project. Flooring is one of the biggest decisions you make on a project and locking that decision in in the beginning is important in order to keep the other decisions on finishes in line. What I enjoyed about Hudson was the education they brought to the clients. They respect the fact that [wood flooring] is a big investment and they took the time to educate the clients on the importance of quality flooring. 

Learn more about Bare, White Oak, Flat Sawn

Go inside the Watermill residential project here and here.

Project Credits:

Before And After: Reclaimed White Pine From A Finger Lakes Farmhouse

‘Rippings,’ scraps created during the process of milling Reclaimed White Pine planks at The Hudson Company Mill in Pine Plains, NY.

‘Rippings,’ scraps created during the process of milling Reclaimed White Pine planks at The Hudson Company Mill in Pine Plains, NY.

‘Before’ detail of raw material.

‘Before’ detail of raw material.

After being milled by The Hudson Co.

After being milled by The Hudson Co.

Reclaimed & Re-Milled For A Second Life

The photos above and below illustrate just one example of how The Hudson Company works to redirect historic building materials away from the waste stream and then uses our team of skilled craftspeople to re-mill this valuable material so that it can be put to new uses in a wide variety of applications.

White Pine From NY’s Finger Lakes

The planks shown here are antique pine boards salvaged from a historic farmhouse in the Finger Lakes district of NY in 2018. After being transported to The Hudson Company Mill in Pine Plains, NY, the planks were then sorted, graded, and de-nailed by hand before being re-milled.

And while it may have been hard to see the beauty in these old pine planks when they first arrived in Pine Plains, our team of pros has decades of experience in transforming gray, weather-beaten, and antique planks into stunning new floors.

See for yourself in the photos above and below.

Learn More

Explore our full range of quality flooring products.

Learn more about The Hudson Company’s FSC-certified Mill in Pine Plains, NY.

Learn more about our sustainable wood reclamation process.

The Hudson Company team hard at work de-nailing planks by hand.

The Hudson Company team hard at work de-nailing planks by hand.

The tools of the trade.

The tools of the trade.

The end result.

The end result.


Go Behind The Scenes And Watch The Full Reclamation Process In Action

Installation In Focus: Sunnyfield Farm

Sunnyfields Option 2.jpg
Sunnyfields 4.jpg
Sunnyfields Option 1.jpg
Sunnyfields 5.jpg
Sunnyfields 1.jpg

A Classic Home 8 Years In The Making

Overlooking the rolling hills of the Hudson Valley is the idyllic Sunnyfield Farm, a horse farm and traditional Georgian-style home in Millbrook, New York.

The Hudson Company was honored to play a role in the development, design, and construction of the home — a project spanning more than eight years, including a research trip to the Swedish countryside for inspiration and materials. This passion project required not only a very close client-designer relationship but also an ongoing dialogue with The Hudson Company. The result of these close partnerships is a residential installation project that features some of our most ambitious flooring details to date, including 10" Reclaimed Heart Pine flooring sourced from historic New York City townhouses; custom-milled, extra-long White Oak floor planks;  and Reclaimed Redwood specially milled for Sunnyfield’s trim work. 

Throughout the process, lead architect Cynthia Filkoff of Di Biase Filkoff Architects was attuned to her client’s high standard of quality and beauty. “We were initially asked to transform the preexisting modernist house into a traditional Tudor,” Filkoff explains, “but after living in the original house for a year, the client decided that the quality of the construction was inadequate. It made more sense to tear it down and build a new home.”

In time, the team at Di Biase Filkoff came up with a solution that would meet the client’s exacting criteria: a proper brick Georgian home with Swedish-inspired interiors connected to the magnificent land and views. In order to find the right balance of craftsmanship and aesthetic, Filkoff traveled to the client’s summer home in Fiskebäckskil, Sweden. “In Sweden, I was able to study the wood-centric, old-world architecture that the client admired so much. What I found there was an aesthetic that was rich in handcrafted details. It was inventive and playful, both inside and out. Ultimately, these were the kind of details that we worked to incorporate at Sunnyfield.”

Along with a detailed list of high-quality, sustainable material specifications, the choice of wood flooring was critical to the aesthetic and design of the home. “When it came to flooring,” Cynthia recalls, “the client was committed to creating a wood floor that reflected the antique floors of classic Swedish homes. The details had to be authentic.” From here, Di Biase Filkoff turned to The Hudson Company, who encouraged the designers to incorporate two complementary flooring types: Reclaimed Heart Pine and White Oak.

The Reclaimed Heart Pine milled for the Sunnyfield project was sourced from a row of historic townhouses on New York City’s Upper East Side and then milled to a width of 10” to reflect the flooring Filkoff had researched in Scandinavia. The White Oak flooring planks, installed in the home’s ground floor, were sourced from purpose-cut trees, hand selected from private timber stands. The trees were air-dried, kiln-dried, and custom milled to meet the architect’s designs. Along with an intricate wagon wheel pattern for Sunnyfield’s dining room, Filkoff also designated that much of the White Oak would be milled into extra-long planks that could span from the home’s front entrance all the way to the back door. At 10” wide and ranging from 10’ to 24’ in length, these extraordinarily long oak planks create a striking and unique aesthetic for the home’s ground floor. In addition, Reclaimed Redwood, sourced from decommissioned New York City rooftop water tanks, was used to outfit the home’s custom door and window frames and interior trim.

In the end, what made the Sunnyfield project such a glowing success was the sustained and passionate attention to detail by everyone involved: the client, the designers, and a wide array of talented craftspeople. Looking back, Filkoff remembers the project collaboration with special fondness. “Working with The Hudson Company exceeded our expectations on every level: from their knowledgeable insight and expertise, to their creative ideas, to their ability to source and deliver materials on time and on budget,” she says. “Throughout the project, the collaboration was exceptional. The Hudson Company enhanced the entire process. You know, I could go on and on about this project. Sunnyfield was such a labor of love.”

This installation profile originally appeared in The Hudson Company Journal, Volume 2 - click to learn more about our new print journal and catalogue.

The Hudson Company + Brad Ford & FAIR for DIFFA

This month, The Hudson Company was proud to support the  20th annual  DIFFA Dining by Design event, which, 'raises awareness and grants funds to organizations that provide treatment, direct care services, preventive education programs and advocacy for individuals impacted by HIV/AIDS.'

For designer Brad Ford's Dining by Design installation, The Hudson Company's Reclaimed Oak, Original Face was used to create a warm, natural and minimalist space.

All photos by Michael Paniccia, courtesy of DIFFA.

To learn more about DIFFA, visit their website

The Hudson Company + rag & bone Tribeca

rag & bone's new men's store at 228 West Broadway in Tribeca. Photo via

rag & bone's new men's store at 228 West Broadway in Tribeca. Photo via

A Custom Floor for a custom men's shop

This year, The Hudson Company had the privilege to partner once again with the good folks at rag & bone New York to help them curate the interior design of their tenth New York City retail location.

From its origins in New York in 2002, rag & bone instantaneously distinguished itself by combining British heritage with directional, modern design. Today, the brand has become synonymous with innately wearable clothing that melds classic tailoring with an edgy yet understated New York aesthetic.

For their new 'men's only' store in Tribeca, rag & bone's design team had a specific vision for how to create a luxury shopping experience catered specifically to men - a vision that included custom graffiti in the dressing rooms, an authentic Stormtrooper costume, and a one of a kind Hudson Company parquet floor.

Original flooring design concept by The Hudson Company.

Original flooring design concept by The Hudson Company.

A Truly Collaborative Design solution

From the outset of the project, the designers knew that they wanted to create a custom parquet floor with a 'graphic' feel to it. From here, The Hudson Company team suggested a direction for a White Oak flooring design (see sketch at left). 

The boutique's finished floor was constructed of a combination of straight flooring planks and 24" x 24" parquet panels. The color and finish of the floor was custom selected by the design team to complement the overall interior design of the boutique. 

As with all of our creative partnerships, it is a pleasure to help innovative brands and their design teams reach their project goals.

See our White Oak Herringbone floor for the rag & bone at Bloomingdales location.

Visit the rag & bone men's shop and see this unique floor in person: rag & bone Men's Shop is at 228 West Broadway, New York, New York 10013. Phone: 646 277 836. Store Hours: Monday - Saturday: 11am - 8pm, Sunday: 12pm - 6pm.


Detail of the store's custom White Oak parquet flooring design.

Detail of the store's custom White Oak parquet flooring design.

Detail of rag & bone Tribeca flooring installation.

Detail of rag & bone Tribeca flooring installation.

Installation in Focus: Private Residence, Brooklyn, NY

All photos by  Evan Joseph . Used with kind permission.

All photos by Evan Joseph. Used with kind permission.

Reclaimed Heart Pine for a Bespoke Brooklyn home

This year, The Hudson Company was proud to provide 2,000 square feet of ¾” x 7” Reclaimed Heart Pine [New Face] and 1,600 square feet of ¾” x 4” x 24” Reclaimed Heart Pine Herringbone [New Face] to this stunning Brooklyn townhouse project. This source material for this project was reclaimed from the New York City area (some of which was salvaged from a nearby Domino Sugar factory that had recently been decommissioned). All of the reclaimed wood flooring was site finished.

A well-crafted labor of love

According to Jeff Lorenz, one of the project's principals, the use of natural-tone woods was a central design goal, 'We set out to create a very natural, warm feeling home. We used a lot of wood between our floors and extensive millwork package. With both, we tried to showcase the materials natural beauty by keeping stains and finishes to an absolute minimum.' Unlike a typical 'owner-driven' design program, this residential development, designed by architect Will Corcoran, was built in anticipation of a future tenant. 'This home was a true labor of love,' says Lorenz, 'we set out to build our dream home in the hopes that the end user would appreciate the extensive material sourcing and craftsmanship.'

From the very beginning, sustainable material sourcing was important to the project. 'We are located in Williamsburg, Brooklyn,' explains Lorenz, 'and one of the neighborhoods most iconic buildings is the Domino Sugar factory. When we learned that we could incorporate material salvaged from such an historic place we knew we had to do it. People's reaction to this part of the project has been truly remarkable.'

A Successful Partnership, An Impressive Result

When all was said and done, the finished home was a profound success - the result of the dedication of numerous creative teams and craftspeople; from the design to the intricate tile and iron work to the beautiful Henrybuilt cabinetry. According to Lorenz, a successful collaboration with The Hudson Company was also a central part of what helped bring the project together, 'Working with Hudson was a great experience; when we came up a bit short of flooring material, they turned around what we needed in no time. When we decided we wanted to make a special 1" x 1" baseboard out of the same flooring material, The Hudson Company milled it down, no problems.'

Now that the project is finished, the only question that we have is, 'when can we move in?'

You can learn more about Reclaimed Heart Pine here or get a quote for your next project hereAll photos by Evan Joseph, used with kind permission.

All photos by  Evan Joseph . Used with kind permission.

All photos by Evan Joseph. Used with kind permission.

Inspired By: Sustainable Development at 60 White Street, New York

Watch Giglio on White, a short film documenting the redevelopment of 60 White Street in New York.  

With this project, we are preserving history and the environment. We’re setting an example of the power that we all hold in deciding how to live.
— Veronica Mainetti
The historic floor joists inside 60 White Street.

The historic floor joists inside 60 White Street.

An Ambitious resurrection in Tribeca

Developer Veronica Mainetti of Sorgente Group of America has big dreams for the property her team is reclaiming at 60 White Street in TriBeCa.

"After unveiling these gorgeous buildings from all of the years of use and abuse," Mainetti says, "I find myself breathing with it for the first time. All of the rooms are emptied, revealing the incredible structure that it houses. This is the point of rebirth. This is where the bond really begins between the building and me. It is as if the energy is finally awakening for the first time in decades and one can truly feel the soul of these beauties."

As a fifth-generation member of the Mainetti family, Veronica Mainetti was named President of the Sorgente Group of America in 2004 and, under her stewardship, Sorgente continues to expand its US portfolio with key acquisitions in California and New York, where most of their landmark properties are located, including the iconic Flatiron Building.

With 60 White Street, Mainetti's passion is deeply personal, "The unique opportunity to preserve a piece of history is extremely rewarding and humbling for me, it is what I love most about my job. Bringing back these facades to their original state from 1869 will be an absolute honor."

Sustainable Materials, sustainable Rebirth

At 147-years-old, the cast-iron building at 60 White Street is looking better than ever thanks to a painstaking three-year, sustainable restoration. The eight-unit condo conversion reused a whopping 80% of materials salvaged from the original structure and is kitted out with the latest passive house technologies (including a brand new class of window developed specifically by Zola for the project), as well as a blue roof rainwater collection system, an air-purifying green wall in the lobby, and radiant heat throughout the residences for comfort and energy-efficiency.

“Everything from day one has been about having this building perform in a smarter way,” explains Mainetti in the trailer for a documentary she produced to chronicle 60 White’s restoration. “Passive house windows set a new energy standard with modern technology. What doesn’t come from the existing structure is locally sourced.”

In addition to its impressive material reuse rate, the building was designed with a highly insulated envelope to keep energy usage to a minimum. European window company Zola developed a new class of 3-paned, passive house-certified windows for the project that keep drafts and noise out while staying true to the structure’s 1869 facade. The sumptuous marble that lines the bathrooms, kitchens and common areas was sourced locally at Vermont Danby Marble. 

For the 60 White Street project, The Hudson Company has provided 18,000 square feet of high quality, high character Reclaimed Oak [Engineered, New Face]. Before being incorporated in the the 60 White Street project, this reclaimed wood material was redirected out of the waste stream and then custom milled at our FSC-certified mill in Pine Plains, New York. The rugged, natural textures of this Reclaimed Oak provide a rich complement to 60 White Street's salvaged brick walls, creating a warm and distinctive interior materials palette.

“The challenge is the convince others what a sustainable future really is,” says Mainetti. “With this project, we are preserving history and the environment. We’re setting an example of the power that we all hold in deciding how to live.”

Learn more about Hudson Company Reclaimed Flooring here and explore more about the 60 White Street development here.

Detail exterior shot at historic 60 White Street. 

Detail exterior shot at historic 60 White Street. 

Developer Veronica Mainetti of Sorgente Group of America at The Hudson Company Mill.

Developer Veronica Mainetti of Sorgente Group of America at The Hudson Company Mill.

Detail from the historic facade at 60 White Street.

Detail from the historic facade at 60 White Street.

*Some of the above editorial content has been sourced and repurposed from All photos are still images taken from the film Giglio on White, copyright Sorgente Group of America and Two Penguins.

The Hudson Company + Atelier AM in The Wall Street Journal Magazine

conjuring the effects of age

This past weekend, The Wall Street Journal Magazine published a lifestyle profile highlighting the exquisite SoHo residence of Michael and Alexandra Miszynski. The Miszynskis are the team behind Atelier AM, a bespoke Los Angeles interior design shop, much in demand by a wide range of elite clients - including Tom Cruise and other Hollywood notables. 

In the profile, WSJ editor Sarah Medford offers readers a thoughtful insight into how Atelier AM has grown such a strong reputation in the design field: 

Over the past 14 years, Atelier AM has become known for rooms that meld eye-catching antiques in settings that are both austere and deeply comfortable in a traditional sense. From the couple’s earliest days in business, when referrals to philanthropist Eli Broad and then–Disney CEO Michael Eisner jump-started their career, the Misczynskis have found clients who appreciate a bold approach, whether that translates into pristine cubes of concrete for the Greys or a raft of commanding Russian antiques like the ones they sourced a decade ago for Tom Cruise for a home in L.A...Atelier AM specializes in conjuring the effects of age in otherwise contemporary settings.

The Hudson Company + Atelier AM in SoHo

Having long been admirers of Atelier AM's work, we were thrilled to collaborate with Michael and Alexandra on their new New York residence and to provide the couple with the 2,000 square feet of ultra-rugged Reclaimed Oak Threshing Floor [Original Face] flooring for their renovated SoHO apartment.

Although similar to the Hudson Company's Reclaimed Mixed Oak floors, the Misczynskis wide plank, Reclaimed Oak flooring was a custom solution, developed especially to meet the client's unique specifications. Custom milled to a thickness of 1.25" and with a natural, unmilled plank edge (to give the flooring an extra raw aesthetic), each of these flooring planks were milled to a length of 8' 3" and installed in a contemporary single-length layout. 

The end result is a floor that is at once an historic object as well as a functional part of a beautiful and modern urban home. It's a powerful contrast that works especially well to illustrate just what can happen when curated pieces of the past intersect with the best of today's design aesthetics. 

Read the full story behind this inspiring couple and their extraordinary New York residence here. All photos by François Halard for The Wall Street Journal.

That influence is fully in evidence in their SoHo loft, where rather aggressively ordinary walls and ceilings deflect attention onto floors of wide-plank reclaimed barn wood. “Rough floors take the preciousness out of antiques,” says Alex of the choice, a signature of Atelier AM’s work. “They make everything more approachable.
— Wall Street Journal Magazine

Installation in Focus: 1 Hotel Central Park, NYC

All photos courtesy of 1 Hotel Central Park. Photos by  Eric Laignel .

All photos courtesy of 1 Hotel Central Park. Photos by Eric Laignel.

Sustainability aside, the 1 Hotel Central Park appeals aesthetically: an inadvertent conservatory, a place to dive into nature right in the heart of the city.
— Forbes Magazine


The power of design to affect change

The development team behind the new family of award-winning 1 Hotels (Manhattan, Brooklyn, and Miami) is driven by a passion for design and a commitment to authenticity and sustainability. At the heart of their vision for a new kind of hotel experience, is the intentional and creative use of 'natural materials.' 

At 1 Hotels, it’s our intention to reconnect people with nature through good design and to do it sustainably. We’re constantly inspired by what we find in our environment and seek to bring the outside in...

One of the deeper intentions driving our design ethos is an idea that if you can create empathy or appreciation in things derived from nature, people are more likely to place more value on those objects. So by using natural materials, we hope to affect a change in the way people value nature.

Whether it be beetle kill pine in the halls of 1 Hotel South Beach, Reclaimed Redwood from nearby water towers for 1 Hotel Central Park, or living plants in each room, all have been placed there deliberately to engage the senses and bring our guests closer to the natural world.

Throughout the development of 1 Hotel Central Park, The Hudson Company worked closely with both the project designers AvroKO and the client to kit out 1 Hotel Central Park with a wide range of high-quality, high-character reclaimed wood flooring, paneling, and beams products, as well as several one-of-a-kind wood installation pieces (see photos above and below).

Bringing The Outside In: A wide range of Reclaimed Wood at 1 Hotel Central Park

Included at the extraordinary new 1 Hotel Central Park is 50,000 square feet of 8" wide Select Harvest Oak [Silt Finish] flooring, 30,000 square feet of Reclaimed Barn Siding [Grey Board], 50 Reclaimed Hand Hewn Beams, 1,500 square feet of Reclaimed Redwood [NYC Water Tanks], 2,000 feet of Reclaimed Mixed Softwoods [Threshing Floor, Old Face]Reclaimed Travaux Maple [New Face, Chevron] flooring, and a custom finished, debarked Spalted Elm Stump.

To learn more about 1 Hotel Central Park, visit their official website. To learn more about how you can elevate your next design project with any of the Reclaimed wood products mentioned or show here, please contact us today. 

All photos courtesy of 1 Hotel Central Park. Photos by Eric Laignel.

We’ve designed our hotel and products to highlight the startling beauty of nature, fusing luxury with responsibility to create refreshing experiences. At 1, you’ll find open spaces bathed in natural light, food made with the freshest organic ingredients, and recycled and reclaimed wood and materials. By focusing on simple things that make life better, we’re introducing a new way to experience luxury living.
— Barry Sternlicht CEO & Chairman, 1 Hotels
All photos courtesy of 1 Hotel Central Park. Photos by  Eric Laignel .

All photos courtesy of 1 Hotel Central Park. Photos by Eric Laignel.